A Study On Factors Driving Paid App Users' Intention To Purchase

Consumer/user engagement has as of late developed in both scholastic writing and into business,condition dialogs as a brand dependability and confide in indicator.In spite of the expanded enthusiasm for the field,exact request on client engagement notwithstanding on the web brands is moderately rare.Regular connotations of engagement refer to association,commitment,enthusiasm,eagerness,assimilation,centered exertion,the zeal,devotion,and vitality.This study is aimed at investigating the factors affecting the Intention to purchase of mobile Application.In this study,a researcher-made on-line questionnaire with 30 questions was used.The statistical population included participants who have used trial version of mobile App and went ahead to purchase the App due to certain experiences and achievement through which 255 participant responded to research questionnaire.To assess questionnaire validity,content validity and construct validity were used and its reliability was measured through Cronbach's alpha as 0.700 through to 0.85.Data resulted from research questionnaire,were analyzed by the use of Composite Reliability(CR),Average Variance Extract(AVE)and multiple regression analysis.Therefore,based on the results of this study,the variables of functionality,Word of Mouth,emotional attachment and Social interaction had the efficient impact on consumer engagement leading to Intention to Purchase,but Habit had no significant impact.The interaction of cost and confirmation in having a good significant impact on user Intention to Purchase was proved false.In a comparable vein,the Merriam-Webster dictionary portrays the condition of engagement as "passionate inclusion or responsibility" and as "being in outfit".This study centers around user engagement of Mobile application,an alluring condition for clients or purchasers get committed to an application on their mobile devices.As we will see subsequently,by including the association with the consumer engagement and Intention to purchase mobile app.The goal of this research is to investigate the nature of consumer engagement with mobile app based some stated factors among the international students in UESTC.First,this study intends to adapt and validate the Consumer Engagement with the Expectation Confirmation Model(ECM)in having the Intention to purchase mobile app.Second,this study intends to define and understand users' involvement,experienced and potential paid mobile app users.Research findings showed the importance of consumer engagement of mobile app(s)irrespective of transaction costs and without confirmation of having the Intention to purchase mobile payments.The results showed the highest impact of Consumer Engagement on purchase intention of mobile apps.So marketers should give importance on these factors to influence customers to purchase at paid mobile apps.