The Eastern Foot Of Helan Mountain's Wine Branding By Game Theory

Consumption structure has changed especially on the demand of wine in the market with the improvement of people's living standard.Wine market in China has unlimited potential in the future.The eastern foot of Helan mountain's wine has already been a new focus at home and abroad with over thirty years' development.The main topic of this article is about how to build a"high-end,professional,international" regional brand when it faces a lot of market competitors from the world.Analyzing and summarizing the studies about regional branding from home and abroad.The basis of theory of the whole essay is from regional brand,the relevant subjects of regional branding and game theory.Analyze the status quo of the eastern foot of Helan mountain's wine branding through history,wine region's outline,achievement and threats.Study one-person game,two-person game,government-firm game,firm-customer game through game theory to get the condition of collaboration for regional brand among them.Based on the status quo of the eastern foot of Helan mountain's wine branding and the conclusion from game theory,refer to the existing problems and the relative suggestions.