Research On The Performance Evaluation Of Deppon Logistics Company Based On DEA

With the transformation of the national economy and the adjustment of the industrial structure,The government has accelerated the pace of deepening the reform in the field of logistics,further improved the modern logistics service system.The logistics industry has become a basic and strategic industry supporting the development of the national economy.In order to establish a first-class modern comprehensive logistics service enterprise,Deppon logistics company carries out business adjustment,constantly expanding the scale of assets,and expanding the distribution of business network.However,while the company's revenue continues to grow,related problems in its production and operation are also exposed.Therefore,it is of great practical significance to study and evaluate the performance level of Deppon logistics company and identify the problems in its development to improve the operation and management level of Deppon logistics company,enhance its market competitiveness,and realize the transformation of deppon logistics company into a first-class modern comprehensive logistics enterprise.The paper combines case analysis with empirical analysis to evaluate the performance level of Deppon logistics company from the perspective of input and output,and analyze the problems existing in its production and operation.Firstly,the paper introduces the performance related concept theory,then briefly introduces and compares several main performance evaluation methods,and makes clear the superiority of data envelopment analysis method for performance evaluation.The next part is the case of Deppon Logistics company.The operation and development status of Deppon logistics company is preliminarily understood.In the construction of the performance evaluation system of Logistics enterprises,the input-output indicators of previous scholars are firstly summarized,then the indicators are further screened by using the expert interview method,and finally the indicator system is determined.Based on the principle of DEA method,the input-oriented DEA-BCC model was selected as its static evaluation analysis model,and the DEA-Malmquist exponential model was selected as its dynamic analysis model.Finally,the sample companies and evaluation criteria were clarified.Through the comprehensive efficiency,technical efficiency,scale efficiency and projection analysis,the static analysis of Deppon logistics company performance level.DEAMalmquist index model was used to dynamically evaluate the performance of Deppon logistics company from 2016 to 2018.Through the comprehensive efficiency,technical efficiency,scale efficiency and projection analysis,the static performance level of Deppon logistics company was evaluated and analyzed.Through the DEA-Malmquist exponential model,the dynamic performance level of Deppon logistics company from 2016 to 2018 was evaluated.The following problems were found in Deppon's production and operation.(1)Overall performance level is not high,organizational structure is bloated;(2)Low level of management,per capita efficiency is not high;(3)Resource allocation efficiency is not high,low level of technology.(4)Profitability is poor,profit output is insufficient.Finally,this paper puts forward four countermeasures and Suggestions for the development of Deppon Logistics company.(1)Innovate the business model and streamline the organizational structure.(2)Change the business philosophy and improve the examination and training system.(3)Enabling by science and technology,establishing intelligent logistics enterprises.(4)Innovate products and services to improve profit output.