Study On Tourism Emotional Experience Based On Space-time Path

In the rapid development of Internet technology,user-generated content is the product of the Web 2.0 technology.User-generated content can be understood as the content created by ordinary users on the Internet.The form includes audio,video,Pictures,texts,etc.UGC data has the advantages and characteristics of information authenticity and content richness.UGC data is applied to the study of path-based sentiment patterns,and the text of travel Weibo posted by tourists is used for sentiment analysis.It is more convenient and cheaper to obtain data in the form of questionnaire surveys.At the same time,the amount of data is also richer and huge.The research content is the spatiotemporal characteristics of tourists’ emotional experience,which is in line with the current development trend.Under the joint guidance of theories of tourist behavior,time geography,emotional geography and emotional cognition evaluation,this article takes time and space thinking as the main line and takes Huangshan Scenic Area as a research case,using tourism microblog data to study different time,the spatial distribution characteristics and temporal change characteristics of tourists’ emotional experience at the spatial scale,combined with the idea of spatio-temporal clustering.Use AP clustering to calculate the nine types of spatio-temporal paths of tourists,and then through text analysis and calculation of emotional word component values every Weibo sentiment value,so as to obtain the emotional experience of each type of path.Explore the spatial and temporal characteristics of tourists’ emotional experience.Provide constructive suggestions for the development of Huangshan Scenic Area.The main research content and main conclusions are as follows:(1)Tourists are generally very happy in the process of scenic spots.Through the sentiment calculation of Weibo text,it is found that the average tourist emotional experience is 0.84,of which the very happy emotions are the main ones,accounting for 78% of the total number of Weibo,and the very unhappy emotions are only 2.94%,showing that obvious motivation.(2)The emotional experience of tourists varies greatly at different time and space scales.From the perspective of the scenic area,the five provinces with the most positive emotional experience of tourists are Qinghai,Macau,Gansu,Shanxi,and Jilin.From the perspective of the path,the emotional experience of tourists who go up the mountain from the North Gate is the most positive.From the perspective of the scenic area,The tourist attractions with the strongest emotional experience are black tiger pine,dream pen sage flowers,and shrimp peaks,which are firstlevel attractions,while Guangmingding,Yingke Song,Aoyu Peak,Paiyun Pavilion and other well-known attractions are second-level.Attractions.From different time scales,the emotional experience at home and abroad gradually improves with the year,and it is distributed in a "V" shape and an "N" shape change on the monthly scale,and shows a steady state within a week.(3)From the perspective of the country of tourists,the annual change rate of the emotional experience of tourists in Anhui Province and its surrounding provinces,overseas regions and northeast regions is relatively low,and the emotional experience of tourists is relatively stable.On the route scale,the annual change rate of emotional experience is mainly within 0.1,but there are two points with higher change rates in the Yungu Temple route and the Ciguangge route.On the scale of attractions,the attraction with the highest rate of emotional change is Yingke Song.Tourists ’experience of Feilaishi,Dawangsong,Songgu Station and Herringbone Falls has been declining.(4)There are four changes in the emotional path of tourists in Huangshan,which are as follows: the change of the tourist’s emotional path appears as ascending,stable,fluctuating and declining.There is only one path for the ascending type and the stationary type to appear on the Ciguangge route,and there are more wave-type emotional paths,regardless of the direction from which the mountain is present.The innovation of this research is the first time to combine spatio-temporal clustering with emotional paths,use UGC data,and use text mining to explore the combination of scenic spots in the scenic spot and the emotional experience of different spatial-temporal paths,and to systematically explore the emotional experience of tourists in different temporal-spatial paths.Based on the analysis,better guide tour operators and promote tourism development in Huangshan Scenic Area.