Study On Development Countermeasures Of Qinhuangdao Great Wall Tourism Resources Based On Analytic Hierarchy Process

The Great Wall is an important military defense project in ancient China,carrying the heavy historical civilization of the Chinese nation.At the same time,the Great Wall is also one of the most magnificent cultural heritage existing in human society.The exploitation of the resources of the Great Wall will not only contribute to the development of the tourism industry,but also better preserve this great ancient project.In 2016,In the circular of the State Council on the issuance of the tourism development plan for the 13 th five-year Plan(Guofa(2016)No.70),it was clearly stated that the focus should be placed on building the Great Wall Eco-Cultural Tourism Belt and other ten national fine tourism belts.In 2019,the Ministry of Culture and Tourism,The State Administration of Antiquities jointly issued the Great Wall Protection Master Plan,explaining the value and spirit of the Great Wall,and clarifying the key points of the Great Wall Protection.Qinhuangdao Great Wall is rich in resources,but the exploitation of the Great Wall resources is obviously insufficient,and the value of the tourism resources of Qinhuangdao Great Wall has not been fully exploited and utilized.Taking Qinhuangdao Great Wall resources as the research object,this paper studies the resources of Qinhuangdao Great Wall which can be further developed and utilized by means of the combination of quantitative and qualitative methods.In this paper,the AHP analytic hierarchy process(AHP)is used to evaluate the suitability of the exploitation of Qinhuangdao Great Wall resources,and the countermeasures for the overall development of Qinhuangdao Great Wall resources are put forward.First of all,through the investigation of Qinhuangdao Great Wall resources and the existing situation of Qinhuangdao Great Wall,this paper analyzes the problems existing in the tourism development and management of Qinhuangdao Great Wall.Secondly,based on the AHP analytic hierarchy process(AHP),this paper constructs the evaluation system of the suitability of Qinhuangdao Great Wall tourism resource development,calculates the weight of each factor by consulting and investigating the experts,and obtains the suitable Qinhuangdao Great Wall resource,which is suitable for the development of Qinhuangdao Great Wall resource.At the same time,the feasibility of tourism resources development at these points is analyzed.Finally,this paper discusses the relationship between the development and protection of Qinhuangdao Great Wall tourism resources,and puts forward some opinions on how to exploit and utilize the Qinhuangdao Great Wall tourism resources scientifically.