Research On The Evolutionary Game Of Cooperation Between Internet Companies And Qingdao Household Appliances Companies

"Internet +" provided ideas for the transformation and development of household appliance companies in the era of low profit.The cooperation between household appliance companies and Internet companies has mushroomed quickly.As one of the country's three major home appliances production bases,Qingdao home appliance enterprises have great significance in researching their development and transformation.This article studied the cooperation between Internet companies and household appliance enterprises in Qingdao,and analyzed the respective cooperation motives of Internet companies and Qingdao household appliances companies.From the perspective of the composition of cooperative income,we summarized the factors affecting the cooperation between Internet companies and Qingdao home appliance companies,including transportation capacity,the number of college personnel,corporate innovation capabilities,government support efforts and supervision and management.Then we built a basic evolutionary game model to solve and analyze.According to the position of saddle point,the influence of the change of each influencing factor on the selection process and result of the cooperation strategy between the two parties was analyzed.Matlab software was used to program the data.The necessary analysis and verification were given through data simulation.Finally,from the main line that closely focused on various influencing factors,we proposed countermeasures to promote the in-depth cooperation between Internet companies and household appliance enterprises in Qingdao.It is respectively to improve the transportation capacity,increase the number of talents in universities,improve the innovation capability of enterprises,increase government support and increase supervision and management.