Study On Marketing Strategies Of Refined Oil Of Petro China Changchun Jilin Company

With the rapid development of global economic integration,as the basic Energy for the Development of National economy--the competition in the oil market is becoming more and more fierce,many multinational oil companies have taken China as the target market for strategic development,the focus of the competition is the end of the oil products sales market.At the same time,with the scarcity and depletion of global oil resources,the development of emerging energy,the high-speed application of electricity and other factors have posed a serious threat to the old oil sales enterprises.As a professional sales company for oil sales,Petro China Jilin and Changchun Branch is increasingly difficult in the complicated competitive environment.In the face of strong competition and fierce competition,we want to occupy the market and consolidate our position.It is necessary to enhance the awareness of development and ability to adapt to market changes,so how to do a good job in the marketing of oil products has become the key issue to obtain benefits.As the second largest oil consumption country in the world,China’s oil resources play an important role in China’s economic development.It’s an important strategic co mmodity.China as the World’s Second Largest Oil Producing Power in Production Ca pacity.Petroleum resources play a decisive role in China’s economic development.In r ecent years,with the ever-changing environment of the national oil industry,the marketing model of the refined oil market has also undergone tremendous changes.Based on the analysis of the marketing environment of the products of Changchun Branch of Petro China Jilin,the paper combines the present situation of the enterprise and the industry,and compares the data of the past years and the competitive market environment of the same industry.Summed up the advantages,disadvantages,opportunities and threats of the market management of the refined oil products of China Petroleum Jilin Branch,and then studied the theory of marketing through the study of the marketing theory.The reasonable marketing strategy is put forward for the optimization of the oil products business development of Petro China Jilin and Changchun Branch.Through the optimization of marketing strategies,we can open up market share,seize new areas of operation,and enhance the overall strength of China Petroleum Jilin Changchun sales enterprises;through the investigation and investigation of customers,we can understand customer needs and better serve our customers.Consolidate new and old customers at the same time,heritage and innovation and development;through comparative analysis with the same industry,participate in competition,enhance their competitiveness.Through the research of this paper,the new ideas for speeding up the development of the refined oil business of China Petroleum Jilin Changchun sales Branch under the new economic environment have been broadened.