Research On The Influence Of Social Responsibility Fulfillment On The Competitive Advantage Of Coal Enterprises

China's dependence on coal resources is strong,and this situation will continue for a long time in the future.However,because of various reasons,the performance of coal enterprises in fulfilling their social responsibilities is still not satisfactory.Environmental pollution,waste of resources,and safety accidents occur from time to time.On the one hand,they limit the sustainable development of coal companies,and on the other hand,it has caused adverse social impact.Therefore,the study of social responsibility for coal companies has very important practical significance.In this study,the social responsibilities that coal companies need to perform do not include corporate obligations(legal responsibilities,economic responsibilities),but refer to a social responsibility.After combining the industry characteristics of coal companies,it is specifically divided into three dimensions: safety responsibility,environmental responsibility,as well as the responsibility for social assistance,it is necessary to point out that social assistance here is a broad concept.It mainly refers to the responsibility of coal companies for their efforts for social development,including responsibilities that are not limited to charitable responsibilities and increase the employment rate.In this study,the social exchange theory and resource basic theory are the main lines to build a research framework for the effect of social responsibility performance based on government-enterprise relationship capital on the competitive advantage of coal companies.The reason why the government-enterprise relationship capital was chosen as an intermediary was because the government had supervisory functions and mandatory rights that other stakeholders did not possess,and at the same time it controlled the key resources that the coal companies could continue to run.Therefore,the government-enterprise relationship capital has a research value for coal companies.The empirical part adopts the questionnaire survey method to collect the required data,and uses the statistical software SPSS20.0 to conduct data analysis and hypothesis testing.The following main conclusions are obtained:(1)In the coal industry,the fulfillment of social responsibility has a positive effect on the capital of government-enterprise relations.(2)In the coal industry,the capital of the governmententerprise relationship has a positive impact on the competitive advantage;(3)In the coal industry,the fulfillment of social responsibility has a positive impact on the competitive advantage of the company;(4)In the coal industry,the government-owned enterprises Relational capital plays an intermediary role between social responsibility and competitive advantage.There are three main innovations in this paper:(1)The measurement dimension for the study of the impact of social responsibility performance on the competitive advantage of coal companies is proposed;(2)Discuss the relationship between social responsibility performance and competitive advantage in the coal industry;(3)Through the coal industry The empirical research on the impact of social responsibility fulfillment on competitive advantage forms four conclusions on improving the competitive advantage of coal companies.