Research On The Marketing Strategy Of Coal Products In YT Company

The marketing situation of coal products of YT company are analyzed,the shortcomings existed in marketing,and SWOT analysis of product marketing,finally obtains the coal product marketing strategy recommendations for guidance on coal product marketing,improve the marketing effect of YT company of coal products,promote the long-term development of the company.Purpose.The main draw the following conclusions: in the study of diversified products service strategy,should determine the target customers,the diversification of products,and the development of new products of coal,coal industry chain extension products,promote industrial upgrading;the strategy of price difference,should according to the coal products including flexible pricing,according to the coal products,customer characteristics and sales environment that is the differentiation strategy of flexible pricing;diversification in the promotion strategy,can take the price promotion experience,promotion,public relations and promotion network promotion;in direct supply strategy,including the area of large direct supply supply and external direct supply;in government coordination strategy And brand strategy,the same is to make full use of the company's advantages and development opportunities,to coordinate the resources of the company,to achieve the coordination of the relationship between brand marketing and the government.