Company C Jewelry And Accessories Customization Project Business Plan

This article is “Company C Jewelry and Accessories Customization Project Business Plan,this custom project is based on the company's current situation and the combination of market conditions within the company's entrepreneurial projects.Company C was successfully listed on the Shenzhen Stock Exchange in 2010.It is mainly positioned in the R&D,production and marketing of high-end fashion jewelry.It is one of the leading companies in the jewelry industry.It is mainly engaged in the brand operation management of high-end fashion consumer goods and the design of jewelry.,R&D,production and sales,through the operation and management of its subsidiary jewelry companies and other fashion brands,formed a jewelry,handbags as the core,to the cosmetics,beauty health and other high-end fashion field continued distribution for the middle class female consumption Create a fashion life ecosystem and create a light luxury fashion industry group.The company is positioned as a “multi-brand operator for high-end fashion consumer goods” and builds a strategic development direction for light luxury fashion industry groups around “middle-class women”.The company adopts a composite marketing model mainly based on self-employed,brand agency and non-brand wholesale.At present,it has formed a sales network covering 190 major cities in the country and more than 1,000 franchised stores under the line,as well as through its own platform,Tmall,Jingdong,Vipshop and other online platforms for the entire network marketing.In accordance with the requirements of the business plan,this article first elaborates the research background and research methods of the jewelry customization project;then it gives an overview of the project as a whole,so that investors can quickly understand the status of the project;then use the PEST model,Porter Five The analysis methods such as force competition model and SWOT model carried out a detailed analysis of the project's external environment,internal resources and capabilities and set an accurate project positioning.At the same time,according to the positioning,a specific operation plan was designed for the operation and management of the project.Financial and Risk Assessment.A systematic theory assessment and practical operational management methodology is provided for the customization of jewelry items from conception to execution.The jewelry & accessories customization project is an innovative product based on customer demand,combined with closely interacting customer service and multi-level marketing methods to combine new business models.It needs to be emphasized that our jewelry customization program is not based solely on the subjective needs of customers,helping them to complete a personalized product.As an attribute of jewelry,we will use our expertise in fashion,expertise in technology combining with customers' expectations and the temperament of their image match,to create a unique,matching,and beautiful product for them.This article analyzes and reports on the feasibility and resource feasibility of jewelry customization projects.,We hope to obtain the investor's recognition and carry out the project operation according to the plan.And through the practice verification and continuous improvement of the project plan and execution capability.It also supports and implements the successful project for the group company to become a multi-brand operator of high-end fashion consumer goods.Experience teamwork.