Artistic Conception—The Research On Visual Expression Of Chinese Painting In Modern Fashion Design

With the improvement of people's cultural literacy level,consumers are no more paying attention to the garment's functional meaning but also its artistic value,culture and personality,people demand the connotation of clothing.Chinese painting is one of the traditional forms in China,it not only has rich forms,but also contains profound historical culture.From Song,Yuan,Ming and Qing dynasties to recent years' development,the artists always focus on expressing their inner emotion and mental state by painting.This paper studies the visual expression of Chinese painting in modern fashion design from the perspective of artistic conception,which is the main idea of this paper.This paper is divided into two parts: theoretical research and practical research.In the theoretical study,first of all,to clarify the concept of artistic conception,the concept of Chinese painting and Chinese painting artistic conception performance characteristics,then to summarize and analyse the artistic conception of modern fashion design idea and the design technique.through literature review.Secondly,analyze the effects of the artistic conception to modern fashion design concept and technique,and then through a survey analysis of the consumers' attitude to the Chinese painting application in the clothing market,summarize the consumer acceptance level of it and the impact on the market popular.Third,through collecting the study case of embroidery,hand-painted,dyeing,digital print,the fabric modification methods of Chinese painting application in the clothing,and then summarize the Chinese painting applied to different pattern area,fabric,color's visual expression way.In practical research,first of all,design a survey of 16 questions on the Chinese painting applications of clothing consumer,including the background,the degree of understanding of Chinese painting,the acceptance of the Chinese painting application in the clothing,it got a certain reference value of Chinese painting application in the clothing.Secondly,applying the original ink painting to three different profile,structure's design,in order to get a better understanding of the design and Chinese painting artistic conception and clothing,strive to explore the most suitable modern way of interpretation for the Chinese painting in the fashion design.The purpose of this paper is to dig out the spirit of Chinese painting and search its rich forms of expression to show and continuity by clothing,through the design technique of expression the artistic conception,the designers pass their understanding and attitude of life to consumers,let it cater the trend of the times and get the support of consumers.So in this way it can not only protect and inherit the Chinese painting with a long history of Chinese culture,but also reveal nationality in clothing design and innovative,besides for the whole fashion industry,it also has positive significance to develop the national dress art.