Strategies Of Food Safety Risk Communication From The Perspective Of New Media

The food safety problem was closely associated with the people's livelihood Which is undoubtedly an important issue in today's society.The task of food safety risk exchanges in China is now facing enormous opportunities and challenges and it is still at the exploring stage.With the development of new media,the right to information,the right to speaking is returned back to each individual in society.However,on one hand the mandatory dissemination of information,the fragmentation and entertainment of information led by the new media meet the demand and spreading desire of the public for individual and customized information,making public opinions and voices become essential supervised power.On the other hand it also generates deluge of fake information,trust crisis and other social issues.As a dissemination channel and communication platform for information,new media can worsen the issue of food safety risk communication and also provide new opportunities for solving the issue.Making use of positive power of new media,analyzing the main body and gaming process of food safety risk exchanges in a scientific way,and building a new media collaboration under the food safety risk communication strategy system are nesessary.Government control is essential with supplemented by other stakeholders.What we need to do is rational management of risk information,reducing the frequency and impact of rumors,Adhering to the principles of trust,frankness,science,relevance and participation,based on the use of justice,consumer participation,industry self-discipline and public opinion and other means to achieve network embedded food safety risks communication strategy system.The construction of the food safety risk communication strategy system is not only an important content of food quality supervision,but also an important way to protect the legitimate rights and interests of the public.It even also means an important guiding significance to alleviate the crisis of social trust and promote social management innovation.