Study On Reasons And Countermeasures Of Youth Brain Drain In JT Group

Competition in the 21 st century comes down to talents.Talents has become the source of the company’s competitiveness.However,due to the influence of relevant factors such as enterprises,individuals and society,the brain drain of enterprises is serious.The phenomenon of brain drain in enterprises is widespread.Whether it is China’s small and medium-sized enterprises,large state-owned enterprises or foreign enterprises,they will face this problem.This paper attempts to analyze the causes of brain drain from the perspective of internal,social and employee.Combined with the case analysis of the brain drain problem of China’s Fortune 500 companies,we identified the specific reasons for the company’s brain drain.And in-depth discussion from the four aspects including recruitment part,rational use of personnel,personnel training,and retention methods.Committed to effectively reducing the rate of brain drain and reducing the cost of human resources,thereby contributing to the operation and development of the company.The focus of the article is to propose a solution to the problem of brain drain,that is,to do a good job in recruiting so as to prevent brain drain from the source;to further establish and improve the employment mechanism;to cultivate talents and combine talent development with enterprise development;to strengthen institutional and cultural development in order to retain talent.Finally,the main contents and viewpoints of this paper are summarized,and the significance,prospects and inadequacies of this research are briefly explained in this paper.