Research On The Competition Strategy Of H Group Glass Fiber Reinforced Plastic Pipeline

H group is a set of glass steel products and supporting equipment,high performance prestressed resin mortar pipe composite pipe and supporting technology and equipment research,development,manufacturing as one of the high-tech enterprises,the main products are glass steel pipeline.In the double impact of the new normal economic situation and the haze weather,the H group must constantly innovate and improve the competitiveness of products,in order to continue to develop and grow.With the use of the PEST analysis method and Michael Porter’s five forces model to analyze the external macro environment of the H group of glass steel pipeline business faces.First of all,the group stage of the political and economic,cultural and technological factors analysis,find out the external opportunities and threats exist;secondly,analysis and Research on internal tangible and intangible resources,human resources structure and organization ability,find out the internal advantages and disadvantages;finally,through the comprehensive the analysis of internal and external environment of the H group of glass steel pipeline business,worked out a suitable glass steel pipeline business H group’s development strategy: to product differentiation as the goal,adhere to the characteristics,the road of green development,based on the effective control of cost,in cooperation with universities and research institutes,joint research and development and production characteristics the glass steel pipe with high quality,high technology content.Which develop the H group differentiation strategy for the implementation of the basic ideas and safeguard measures,the technology research and development and effective marketing as a concrete implementation of the strategic measures,the scientific and technological innovation,personnel training,as well as the financial and scientific management as the fundamental guarantee for the development of the group,thus for the group H competitive strategy selection and implementation provides some valuable suggestions and countermeasures.