The Research And Application Of GUCCI Fashion Illustration Elements

Gucci has become a famous symbol of elegance,nobility and excellence withits excellent quality,exquisite decorative patterns and exquisite craftsmanship.As one of the creative elements of Gucci brand,illustration elements have formeda strong identification degree in consumers’ minds after long-term innovationand development,such as plants and flowers,red,white and black snakes,bees,tigers and so on.Based on the research and exploration of fashion illustration used in Guccibrand clothing in the past four years,this topic systematically analyzes the styleand characteristics of fashion illustration used in Gucci brand clothing based onthe historical context of the combination of illustration and clothing.First of all,from the perspective of the Gucci brand of clothing,brand clothing fashionillustration of information collection,use case analysis technique summarizedGucci fashion illustration techniques,the mainstream style,application principleand implementation technique,further the color characteristics of Gucci fashionillustration,design,features,style analysis,sums up its fashion illustrationcreation method and application of the law.Then,the author summarized andconcluded a step above research of Gucci fashion illustration creation methodand the law as the theoretical basis,to grasp the current fashion trends and thetarget audience’s psychology,and combining with new ideas,new ideas,newaesthetic and art style of the author himself original illustration design,and theoriginal illustrations to restructure the secondary design into a new illustrationdesign and silk as the carrier,and the silk pattern transformation,derived thenew design as the main fabric of performance clothing design,finally on theforms of fashion illustration used in the clothing design to complete the work.Through systematic theoretical and practical research,it is pointed out thatas one of the main nodules of design and color creation,hand-painted illustrationelements can fully integrate the designer’s thoughts,aesthetics and style into thedesign,so as to make the design work have humanistic feelings.At the same time,hand-painted design and computer design,post-production is closely combined,only in this way,design works can be seamlessly connected with the market.