Research On Clean Energy Development Strategy Of Huainan Mining Group

With the rapid development of economy and society,China has gradually become a major energy consuming country in the world,and energy has become one of the most important driving forces for China's rapid development.However,the use of a large number of traditional energy sources,such as coal and oil,not only gives impetus to development,but also causes a lot of pollution.In order to solve the contradiction between economic development and environmental pollution,the state puts forward five development concepts of innovation,coordination,green,open and sharing,and clarifies the requirements for high-quality development at present and in the future.It is urgent to reduce the adverse effects of energy consumption and accelerate the pace of energy restructuring.In terms of energy structure adjustment,it is an important direction to strengthen the development and utilization of clean energy,which urgently requires us to develop clean energy industry.Huainan Mining Group is a state-owned enterprise with coal and electricity as its main business,which has an important influence on coal,thermal power and other aspects of the country.Faced with the inherent requirements of high-quality development and the external situation of gradual adjustment of international energy structure,enterprises have steadily implemented the task of supply-side structural reform to eliminate backward coal production capacity.While optimizing the development quality of traditional energy such as coal and electricity,Huainan Mining Group actively develops the clean energy sector and takes an important step out of the transformation and development in the fields of natural gas,photovoltaic power generation and gas(coal bed methane)exploitation and utilization.However,as a state-owned enterprise,there are problems in the reform of state-owned enterprises,fierce competition in the external market,unclear direction in the development of clean energy before,and the fact that traditional energy can not be replaced in the short term.Enterprises are facing strategic choice problems in the development of clean energy,such as forward,stable and backward.By studying the internal and external environment of the development of clean energy sector in Huainan Mining Group,this paper helps enterprises to clarify the direction of strategic choices and solve the problems of ambiguous direction,weak determination and weak strength.In this paper,a comprehensive analysis of Huainan Mining Group is made by combining theoretical research with empirical analysis.By using the method of literature research,this paper briefly introduces the domestic and foreign research situation of clean energy industry and enterprise development of clean energy industry,and comprehensively introduces the theoretical basis of enterprise strategy,including the definition of strategy and enterprise strategy,the level of strategy,the classification of strategy,the process of strategic management,etc.Using PEST,Porter's five-force model analysis method and resource capacity perspective,this paper systematically and comprehensively analyzed the internal and external environment of the development of clean energy plate in Huainan Mining Group.SWOT analysis is used to summarize the external opportunities and challenges as well as the internal strengths and weaknesses,and to identify the strengths,weaknesses,opportunities and challenges of enterprises in the development of clean energy.Then,according to SWOT analysis,four directions of enterprise strategy are obtained.By comparing the advantages and disadvantages of the four strategic directions,the choice of clean energy plate development strategy of Huainan Mining Group is determined.On this basis,the development strategy of clean energy sector is designed and the safeguard measures are put forward.Finally,the conclusions and prospects are drawn.After systematic analysis and demonstration,Huainan Mining Group should be more proactive in the development of clean energy sector,strategically lock in the growth-oriented direction,fully seize the opportunities brought by the upgrading of domestic and foreign energy structure and the continuous growth of clean energy industry in the face of the changing environment at home and abroad.With the help of the policy opportunities of the state to support the development of coal-fired enterprises to solve their difficulties,and with its own advantages in organization,management,technology,talents and resources,we focus on the expansion of natural gas industry and the exploitation and utilization of gas(coal bed methane).Based on the abundant resources in the subsidence area of Huainan,we seek the de,velopment of photovoltaic industry,strive to improve and strengthen the clean energy industry,and cultivate new growth points of enterprises.The company's transformation is sustainable in the long run.In order to ensure the successful promotion of the clean energy sector development strategy,we should focus on deepening the reform of state-owned enterprises,optimizing the management system and mechanism,and further release the vitality of innovation,technology,culture and other elements.At the same time,we should strengthen the training of talents,cultivate a group of pioneering industry leaders,professional operation and management personnel,innovative professional and technical personnel,craftsmen-type high-skilled personnel of four key personnel team construction.Promote scientific and technological innovation,obtain the driving force of innovation "dividend",and lead the development of enterprises with advanced technology.In the fierce market competition,enterprises should also establish risk awareness,comprehensively guard against and resolve the risks of countermeasures,finance,safety in production and so on,so as to stabilize the overall situation of enterprise development.The research of this paper has a certain direct guidance for the development of clean energy sector in Huainan Mining Group,and also provides a certain reference for the development of clean energy for traditional energy enterprises.