Study Of J Company’s Domestic Ceramic Products Marketing Strategies

As the development of information technology and globalization,enormous changes in economic environment at home and abroad,international competition fierce,China’s traditional international trading is facing great impact,unprecedented opportunities and challenges exist side by side.Nowadays e-commerce is an inevitable trend for foreign trading,more and more enterprises begin the transition to e-commerce under the pressure of surviving and development.Small medium foreign trade companies start late in e-commerce,how they expand to remain invincible in the competition need the companies to take seriously to consider.The subject of this study is J company,to find out the suitable ways of online marketing development strategies for J company,by understanding status of J company,analyzing current marketing of J company’s domestic ceramic products in depth combined with industrial environment at present,and analyzing its marketing model and strategies use theoretical knowledge as guide.This article firstly analysis the situation of international trade,theories and developments of marketing.Then introduces background of J company,describes business and management status of J company in detail,states the current situation of products marketing of J company,objectively raises existing main problems and analysis the causes.After that deploys macro analysis based on industrial status of J company,Porter’s five forces model and STP strategies.In line with analysis results in former chapters,draft the development and optimization e-commerce strategies for J company as to the problems.Proposes supporting measures to products marketing strategies at last.Hope the case study of J company can provide some inspirations and suggestions to similar products marketing for small medium foreign trade companies in the industry.