Research On The Governance Of Supply And Demand Imbalance In The Distribution Of Fast-moving Consumer Goods Supply Chain In ABENA

Establishing an efficient and practical supply chain can speed up the development of fast moving consumer goods enterprises.Distribution management,as a key force to improve the level of supply chain,must adapt to the development process of FMCG industry.At present,the imbalance of supply and demand between upstream and downstream is an important problem restricting the development of FMCG enterprises.Therefore,it is of great significance to study the imbalance of supply and demand at the distribution end of the supply chain of FMCG enterprises.Strengthening its supply chain management will help to solve the imbalance of FMCG enterprises.Based on the research status of imbalance problem of fast moving consumer goods at home and abroad,this paper takes ABENA Company as the research object,summarizes the research results of many scholars on fast moving consumer goods supply chain,analyses the current situation and imbalance situation of distribution management of ABENA Company's existing fast moving consumer goods supply chain,and then summarizes the low accuracy of demand forecasting,bullwhip effect and hockey stick effect.ABENA Fast Consumer Goods Supply Chain(FMCG)has a problem of unbalanced supply and demand.Finally,measures to solve this problem are put forward.The main conclusions of this paper are as follows: ABENA's distribution supply chain structure is: manufacturer,wholesaler,agent,retailer,consumer or end user.Due to the low level of inventory management and the lack of management concepts and technology,ABENA company has a large number of sluggish inventory,which brings high inventory cost to the enterprise.The results of annual customer satisfaction survey show that the company's customer satisfaction is not high,and there are some problems in enterprise supply chain management.ABENA Fast Consumer Goods Supply Chain Distribution imbalance is mainly reflected in inaccurate forecasting,bullwhip effect,hockey stick effect.In order to solve these problems,we should establish a demand forecasting and analysis system,improve the distribution data and distribution process,eliminate information islands and realize information sharing.ABENA should establish periodic evaluation mechanism to improve demand forecasting management,and revise the enterprise's demand forecasting system on a rolling basis according to market changes.In the aspect of comprehensive management of S&OP operation mode,ABENA company should incorporate all operation plans of distributors into FSC-S&OP,establish cooperation framework agreement with distributors,and establish synchronous decision-making meeting system with distributors.To develop a mechanism for planning coordination and revision,and to establish a multi-party information platform.The operation mode of FSC-S&OP proposed in this chapter has a good guiding significance for realizing the fine management of FMCG supply chain.The measures proposed in this paper to solve many problems in the distribution end of the fast-moving consumer goods supply chain of ABENA company have strong pertinence.By implementing the measures to solve these problems,the production enterprises and distributors in the fast-moving consumer goods supply chain can be ensured to operate in an all-round way,so that the supply and demand of the upstream and downstream parties in the supply chain can be balanced.