Research On The Green Development Strategy Of Salt Lake Industry Co.?ltd. From The Perspective Of Ecological Civilization

With the rapid development of the economy and increasing environmental pollution,people are paying more and more attention to the problems brought about by the environment.Various governments have begun to introduce relevant policies and measures to curb the deterioration of the environment and constantly think about ensuring a more harmonious and friendly development of the economy,society and the environment.The economic development model and the green development strategy came into being.As a leader in the potash industry,QingHai Salt Lake Industry Co.,Ltd.(hereinafter referred to as “Salt Lake Shares” and “Company”)will face the opportunities and challenges brought about by changes in the external environment,how to develop and develop strategies that are suitable for them,and how to effectively guarantee them.The implementation of the strategy has become the key to the healthy and sustainable development of the company in the unpredictable market competition.This paper takes the leading enterprise of Salt Lake Chemical Industry in Qaidam Circular Economy Experimental Zone(hereinafter referred to as “test zone”)as the research object,and takes the development status of the company and the problems existing in the development as the starting point,standing on the economic benefits of the company and the social benefits it generates.From the perspective of environmental benefits and common prosperity,using literature review,field research,questionnaire survey and other methods,through the analysis of the company's macro environment and industry development environment,the company's internal resources,products,technology,human resources,finance,marketing The analysis and research on the status quo of circular economy summarizes the opportunities and challenges faced by the company in its transformation and development,as well as its own advantages and disadvantages.Secondly,by constructing the SWOT-AHP model,the quantitative research on the green development strategy of QingHai Salt Lake Industry Co.,Ltd.is carried out.It is concluded that the strategic selection interval of the salt lake shares is in the interval of [?/2,3?/4],and the strategic intensity coefficient ?=0.732>0.5,thus analyzing the QingHai Salt Lake Industry Co.,Ltd.should adopt an aggressive strategy and take proactive strategic measures to ensure the smooth implementation of the strategy.According to the formulation of the green development strategy of QingHai Salt Lake Industry Co.,Ltd.,the company proposed the green expansion strategy,green growth strategy and green brand strategy of Salt Lake,and then determined the overall strategic goal of “salt lake big cycle and ecological multi-industry”.Finally,under the premise of the green development strategy and the green development strategy goal,combined with the actual situation of the development of Yanhu shares,the three stages of the implementation of the green development strategy of the Salt Lake Group are innovatively introduced.The first stage is the preliminary implementation stage of the green development strategy.Through some targeted strategies to ensure the healthy survival of the Salt Lake shares;the second phase-the gradual advancement phase,the main task is to let the company develop better;the third phase-the full implementation phase,which is in the first two phases On the basis of the capital accumulation and necessary conditions provided,bold expansion will realize the transformation from “green” to “gold” and achieve real green development.Finally,in order to effectively implement the company's green strategy,several safeguards were proposed.