Research And Practice On Visual Image Differentiation Design Of Mountain Of Vinegar Special Brand

In recent years,rural tourism,as an important part of rural revitalization,enjoys a good momentum of development.The natural resources of green ecology produce rich local specialties,which become an important part of rural tourism.Local specialties are green,healthy,original ecological and pollution-free agricultural and sideline products with local characteristics,which are basically directly from the hands of farmers.After careful selection,all of them can ensure the quality of food,in line with the modern people's pursuit for the quality of green food and ecological food."Mountain vinegar" is produced in taihang water town,angezhuang township,yixian county,baoding city,hebei province.Relying on unique natural resources,taihang water town vigorously develops rural tourism,integrates folk custom experience,rural cuisine,art exhibition,leisure farm,amorous feelings inn,local specialty processing and other multi-featured cultural industry projects into one,which is not only a rural three-industry integration industrial park,but also a rural cultural inheritance base.In the processing of local products,gave birth to the vinegar square,flour square,powder square,oil square,pepper square and other characteristics of love township twelve square.Through field investigation,it is found that the product packaging of vinegar workshop,one of the 12 fangs of love countryside,has no difference with similar products.The packaging image is relatively simple,the product information is not conveyed accurately,and the lack of individuation and sense of quality leads to the stagnation of product sales.So you need to make full use of natural and cultural charm,the taihang water town to explore thinking in "the hills",combining with the taihang mountains superior environment and rich products,dig unique "vinegar in the mountains",create differentiation of vinegar products,break through single visual image of the original product packaging,promotion of shaping authentic "vinegar" in the mountains.In this paper,the "mountain vinegar" brand series packaging as the prototype,through the case analysis of similar brands,summed up the basic principles and direction of vinegar brand packaging design.Taking "shanli vinegar" brand visual image as the main research object,through the redesign of the visual image,"shanli vinegar" and similar product packaging differentiation can be achieved.This paper is mainly divided into three parts.First,the vinegar brand on the market was investigated and analyzed,and the importance of the visual image in the brand differentiation of "mountain vinegar" was clarified through the investigation of the marketing status of vinegar products at home and abroad.Secondly,through the analysis and comparison of the visual image presentation style,shape,color and other elements of similar vinegar product packaging,the main element of "mountain vinegar" visual image is constructed.Finally,the visual image of "shanli vinegar" packaging was planned and designed to strengthen the brand image of "shanli vinegar",enhance brand appeal,enhance consumers' understanding of the brand and help brand marketing."Mountain vinegar" visual image illustration is a major highlight of the design,but also a major difficulty.The illustration recombines the elements of mountain products with the method of drawing by hand,which is mainly composed of two elements: on the one hand,the creation is centered on the main element of red sorghum,the raw material of vinegar production,highlighting the advantages of pure grain brewing;On the other hand,persimmon trees,jujube,walnut and other mountain products,highlighting the ecological and natural advantages of "mountain vinegar" origin.The visual presentation of the two main elements is intended to clarify the selling point information of the product,so that consumers have an intuitive cognition of the brand,highlight the differentiation of the brand visual image,establish a good brand impression,convey the brand culture,help the sales of "mountain vinegar" products,and promote the development of tourism and culture in taihang water town.