Research On The Promotion Of Yanchang Country Based On Wechat Public Platform

Paper cuttings have always been an important local handicraft in Yanchang county which is located in the north of Shaanxi province.However,with the change of external cultural ecology and the abandonment of cave dwelling,the paper-cutting art used to decorate the windows of cave dwelling has reached a low ebb.Through the field research,this paper deeply understands the folk paper cuttings in Yanchang County lengthways.Starting from the local folk culture,regional characteristics and historical background,this paper concludes and analyzes the artistic characteristics and expressive patterns of the folk paper cuttings in Yanchang County.Besides,this paper summarizes the status quo of paper cuttings in Yanchang County and proposes the future development path of Yanchang County.Except from being listed on the World Heritage List,the development of paper cuttings in Yanchang County shall root in traditional culture,pursue great originality,inject with times blood,activate value gene,innovate content and reinvigorate the vitality.Nowadays,as new media rises,it is timely and necessary to protect,inherit,develop and utilize paper cuttings in Yanchang County by taking use of the new media.With good user base,compatible third-party interface services,low threshold,rich modes of propagation,simple operation and convenient usage,WeChat Official Account further deepens and broadens the communication.For paper cuttings in Yanchang County,WeChat Official Account is an effective promotion channel.From the overall operation of WeChat Official Account,this paper conducts the cross-sectional analysis and research on the “beauty in the folk paper-cutting art”,"north of Shaanxi”,“collection of paper-cutting patterns” “Shengke paper cuttings”,“Chinese paper-cutting art” through designing the overall image and pushing content.In order to provide useful data for further constructing and extending the WeChat Official Account of paper cuttings,combined with the characteristics of paper cuttings in Yanchang County,this paper explores the suitable operation mode of WeChat Official Account of paper cuttings in Yanchang County and sets up the WeChat Official Account of paper cuttings in Yanchang County.There are 57 figures,12 tables and 52 references in this paper.More artistic charms can be released,and new kinetic energy can be injected into the development of paper cuttings in Yangchang County by activating the value gene of papercuttings in Yanchang County on WeChat public Official Account.