Dalian Green Hotel Users' Experience Research

With the development of the times,the public and the government are paying more attention to how to enjoy a green lifestyle while ensuring living standards.Today,buildings consume about one-third of the world's total energy consumption,while hotels in the same area have much higher energy consumption per unit area than the region's average energy consumption.Hotels and related services have a serious negative impact on the environment due to the large amount of resource consumption,carbon dioxide emissions and waste generation during construction,operation and maintenance.The hotel industry can play an important role as the global green energy conservation and emission reduction continues to grow.After the green tourism industry started,the Chinese government continued to promote the standardization of the green hotel market and promulgated corresponding standards to promote the healthy development of the industry.These standards cover green design,energy saving,environmental protection,green products and services as well as social,environmental and economic impact of five categories,and stressed that the hotel industry has been a big concern of energy saving from administrative staff and hotel managers.There is still a lot of room for development in energy conservation and emission reduction,and star-rated hotels should pay more attention to energy conservation and emission reduction.It is imperative to promote the development of green hotels.Dalian is an open coastal city with beautiful scenery and pleasant climate.It receives a large number of tourists every year.The hotel is one of the key elements in the tourism organization's activity chain and plays an important role in the visitor experience.At present,Dalian has 10 five-star hotels and 43 four-star hotels.Only 5 hotels have been assessed as Golden Leaf Green Hotels by the state.Whether a green hotel can bring a better experience to customers,where to give customers a better experience,and what other hotels are insufficient,this article will study these issues.The rapid development of online travel also indicates the generation of massive commentary information.Online commentary is a kind of rich,relatively cheap,real and uninterrupted customer feedback information.Through scientific methods,we can further discover the true feelings and experiences of customers.Firstly,based on the analysis of the current green hotel related literature,the paper selects five gold leaf-level green hotels and five control non-green hotels in Dalian as the research object,and then grabs these 10 hotels from Ctrip.com.The review information is gradually compared with the hotel score,hotel comment feature emotion,hotel review comprehensive score,and the comparison results are obtained.Finally,the analysis process is summarized and the outlook is put forward.Under the background of the current ecological civilization construction,the research results of this paper will provide useful reference for the design,management and marketing of green hotels in China,and help to promote the healthy development of China's green hotel industry.