He Application Of Regional Culture Graphic Elements In Food Packaging

Regional culture is an embodiment of the unique traditional culture of a region,which has different levels of development in different regions in China,and it has formed a cultural system with unique characteristics and different styles under the conditions of resources,environment,customs and other conditions of each region.Nowadays,people’s living standards are increasing day by day,people’s demand for cultural connotation is increasing,and consumers’ standards for cultural connotation of packaging are also increasing,however,due to the diversification of the existing economic system in China,there is no unified standard in the packaging market,and all kinds of packaging fish are mixed,which has become a veritable hodgepodge market,lacking brand awareness and regional characteristics.Therefore,it is particularly important to integrate regional culture into packaging design,which can effectively avoid the awkward situation of similar packaging design and low identification,and at the same time improve the publicity intensity and scope of local specialty products.The ancient city named Wuhan has a long history and cultural heritage,and there are many famous cultural landscapes at home and abroad.In addition to the long regional culture of Wuhan,Wuhan’s characteristic catering culture is more talked about by people,and the development prospect of crawfish industry is better,but unfortunately,so far there is no brand packaging that can represent the local characteristics and deeply rooted in the hearts of the people.Starting with the research on the current packaging situation in China,the customs of Wuhan,local culture,and regional culture,combined with the packaging status of crayfish,this paper presents multi-angle and multi-case examples of local representative patterns,colors,words and other elements to reform the packaging form,innovate the packaging content and plan the overall effect,so that the regional culture can be better and more fully displayed in the packaging design.From the packaging design of crayfish,this paper explains the importance and necessity of applying the graphic elements of regional culture in Wuhan to the food packaging to give consumers the enjoyment of beauty and bring the greatest economic benefits to the enterprises,and explains the importance and necessity of reflecting the characteristics of regional food culture skillfully in Wuhan and making a representativepackaging design.