| The rapid development of the closed-loop supply chain has increased the disposal ways of waste products,and it also actively responds to countries' efforts to conserve resources and adhere to the path of sustainable development.Due to the continuous shortening of the life cycle of various products in recent years,consumers' evaluation of the product's own value has been greatly affected.Moreover,the diversity and breadth of online advertising information for various products has brought great challenges and crises to consumers in judging the substantial value of products,as well as manufacturers and sellers setting reasonable prices for products.Therefore,it is of great practical significance to study and discuss the advertising effect and recycling mode of closed-loop supply chain system.In view of the two aspects of advertising effect and recycling mode in today's closed-loop supply chain,our research contents are as follows:First of all,different from the previous studies on the impact of advertising factors on the closed-loop supply chain,this paper,based on the double-channel recycling method,introduces both sales advertising and recycling advertising into the closed-loop supply chain at the same time,and discusses the impact of uncertain advertising factors on the product pricing strategies of members of the closed-loop supply chain system.The influence of decentralized decision making and centralized decision making on pricing is discussed respectively,and the advantages and disadvantages of the two decision models for system pricing are analyzed.In addition,the influence of the uncertainty of the amount of advertising investment on the pricing strategy of the closed-loop supply chain system under the centralized decision-making mode is further studied,five kinds of uncertain pricing models are constructed to analyze the optimal advertising input and the ideal pricing strategy of the closed-loop supply chain system.Secondly,based on the dual channel recovery approach,This paper introduces the common phenomenon of differential pricing between new and remanufactured products into the recycling model,considering the pricingstrategies of members of the two-cycle closed-loop supply chain system.In the decentralized decision-making model,the influence of retailers and third-party recyclers on the differential pricing strategy of new and old products in the closed-loop supply chain system is discussed,and the influence factors are analyzed qualitatively.In addition,based on the study of competitive recycling methods,the revenue sharing contract strategy was introduced to explore the impact of cooperative recycling methods between retailers and third-party recyclers,and the establishment of revenue sharing contract between manufacturers and retailers on the pricing strategy of closed-loop supply chain system,and the different impacts of the two recycling methods were compared and analyzed. |
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