Analysis Of Problems Of The Transformation Of Guangzhou Xianda Family Firm

Family business as the most dynamic private enterprise in our country,occupying the indispensable status in the development of market economy.With the rapid development of economy,due to create early family enterprises in such aspects as equity structure,operation and management has its own advantages,based on the market soon.But as expanding the scale of family enterprises,and gradually revealed its disadvantage is.Most of the small and medium-sized enterprises in the form of family business.In the fierce market competition environment,the survival of small and medium-sized family enterprises development seem to be struggling,encountered problems and obstacles.If small and medium-sized family firms cannot properly solve problems encountered in the development of its survival,will be dying.So paper as an example,this article selects in the transformation of the key period of the small and medium-sized family businesses,guangzhou xianda glasses manufacturing co.,LTD as a case for analysis.At first,this paper USES the PEST model and five model for the company's macro environment and industry competition environment was analyzed,and we think the company can implement strategic transformation of the industry,and main business from the foreign trade contract to brand sale in domestic market,product innovation,ecological marketing.As a family enterprise how to guarantee the successful implementation of the transformation,we combine the family business research itself characteristic theory,system theory(also known as tricyclic mode)in-depth analysis.Analyzed first of family enterprise internal complex interactions between each system,show the three-ring model rigorous theoretical and realistic practicability,guangzhou xianda glasses manufacturing co.,LTD.,the family enterprise governance structure problems,to solve these problems is the way for the transformation of the family enterprise.Through the above comprehensive analysis,we found that the transformation of family enterprise business model between family members together and do you have any determination and confidence that it is closely related to,this is one of the important difference between family enterprise and the enterprise,also consider family businesses can ultimately realize the important basis of transformation.