Study On Enterprise Environmental Risk And Its Governance Based On The View Of Social Amplification Of Risk

In the 21 th century,with the rapid development of modernization,industrialization and urbanization,China has entered a high-risk society.Along with the rapid transformation of economy,politics and society,China also faces more challenges.The development conception of "Pollution first,governance later" buried serious risks in our society.In the last ten years,China's economy developed rapidly,but this development is at the cost of environment.Nowadays,the environmental problems are slowly highlighted,and we are tasting the bitter fruit of economic development.The poor environmental quality,pollution emissions,ecological environment damage......years of rapid development paid a heavy price.As the main reason of pollution,the enterprises bear the most condemnation.Environmental risk bring adverse effect to the management of the enterprise,and put forward higher requirements to enterprise's environmental risk.This paper analyzes the internal mechanism of enterprise environmental risk with the framework of social amplification of risk.The risk signal is propagated through a variety of social and personal amplification stations,and it is continuously filtered,enhanced and decoded.The risk signal is transmitted through various amplification stations of society and individuals,which makes the enterprise environment risk's amplification.The media is an important subject of environmental risk amplification.The traditional media has a selective focus on risks,which tends to avoid the environmental risks of enterprises.The new media speed up the diffusion and dissemination of risk information,which plays an important role in the amplification of environmental risks.With the popularity of green ideas,more and more consumers choose green consumption,which is putting pressure on enterprise production,forcing enterprises to start green production.Once the signal of enterprise environmental risk showing,the company will face the situation of sales stagnated.This will accelerate the fermentation of environmental risk events.Government as subject of environmental risk management,on the one hand,specify the policy to regulate the production and operation,on the other hand,punish illegal enterprises.When the government involved in the enterprise environmental risk survey,the behavior itself has a signal value,increasing risk.Once the response to adverse information communication is not timely,opaque,more environmental risk events to promote fermentation,resulting in ripple effect,the loss of the credibility of the government,the region being stigmatized and even causing mass incidents and so on.After the theoretical analysis,the paper introduces the case of Zijin Mining pollution incident.Zijin Mining Group will 9,100 cubic meters of sewage into the Tingjiang,resulting in a large number of fish deaths,direct economic losses of 31,977,100 yuan.From the risk signal generation,the government's dereliction of duty or even conceal,improper risk intervention,media organization irresponsible,causing public panic,leading to ripple effect.Enterprises face a fine,enterprises and local governments suffered a crisis of confidence,corporate debt financing difficulties,government officials punished.After analyzing the mechanism of enterprise environmental risk in the third chapter,we put forward the factors of environmental risk-driven indicators,select the domestic and foreign enterprises as samples,build risk-driven model.Using the multiple regression analysis,we can conclude that the media,government and consumers have amplification effect on the enterprise environmental risk.The sixth chapter puts forward some suggestions on corporate environmental risk management: to improve the ability of government governance and crisis coping;to guide the media to play a positive role to achieve efficient risk communication;the public needs rationality;the introduction of third-party communication and coordination mechanism.