Stakeholder Pressure On Environmental Protection,Green Technology Innovation And Enterprise Performance

As a global manufacturing power,China has relied on high investment and high consumption in the economic development of the past few decades,resulting in resource shortages.The problem of environmental pollution is also very serious.At present,China's economy has entered a new normal,economic development from factor-driven,investment-driven to innovation-driven,green technology innovation can not only solve environmental problems but also drive economic development.As stakeholders in the external environment of the enterprise that are influenced by or influence the decision-making behavior of the enterprise,the stakeholders have an important influence on the green technology innovation behavior of the enterprise.At present,most scholars at home and abroad study the influence of stakeholder pressure on enterprise innovation from the perspectives of corporate social responsibility,institutional pressure and organizational legitimacy.Only a few scholars analyze the relationship between green innovation and ecological innovation from the environmental orientation of stakeholders.And because environmental protection pressures and green innovation indicators are difficult to quantify,the current research on this issue is almost all the way of questionnaire survey,lack of in-depth corporate empirical research,so from the listed companies to empirically analyze environmental pressure on corporate green innovation and economic performance the impact is especially important.This thesis selects 561 heavily polluting listed companies from 2010 to 2017 as the research object for empirical analysis and research,based on stakeholder theory,institutional theory and innovation theory,from the perspective of environmental protection,analyzing the environmental pressure of stakeholders on corporate green innovation and performance.Firstly,from the theoretical point of view,the internal logic of "external pressure-internal behavior-performance consequences" is deeply explored,and then the econometric model is used to study the impact of environmental pressures of the government,consumers and the media on the green technology innovation of enterprises.Empirical analysis of the role of external environmental pressure on corporate performance under the influence of green technology innovation.The research results show that whether it is government regulation pressure,consumer environmental protection orientation,or media environmental protection attention,it can effectively promote green technology innovation of enterprises;enterprise green technology innovation can not only significantly improve economic benefits,but also bring about significant improvement in environmental benefits.The corporate market image;green technology innovation plays a part in mediating the impact of stakeholder environmental pressure on corporate performance.Finally,combined with the conclusions of this thesis,the mechanism optimization suggestions are proposed from the aspects of public participation,improvement of green technology innovation and corporate governance,namely,increasing public participation,strengthening the environmental impact of the media public,and forming a good social supervision for enterprises;green technology Innovation can achieve compensation effects by enhancing the company's first-mover advantage and bring sustainable development capabilities to the company.Improve corporate governance and form a system of equity checks and balances to avoid short-sighted behaviors caused by equity concentration and improve the efficiency of capital use.This thesis probes into the relationship between stakeholder environmental protection pressure and green technology innovation and corporate performance,and provides practical guidance for promoting green innovation and promoting sustainable development.