Research On The Development Strategy Of Hebei A Incense Group Co.,Ltd.

Chinese incense culture has a long history and has been continuously inherited and developed in the long river of time.With the improvement of people’s material living standards and spiritual and cultural needs,the broad masses of people have gradually adopted incense culture as a way of self-cultivation and medical care.In this market demand,large and small incense-making enterprises have sprung up and have developed rapidly,and the competition in China’s incense industry is also intensifying.Coupled with the increase in labor costs and other factors in recent years,the competitive environment in which the fragrance manufacturing industry is located is becoming more intense,and the operating environment is facing greater challenges.This paper takes the actual situation of Hebei A incense Group Co.,Ltd as the starting point,studies the internal and external environment of the company based on the actual situation of the fragrance industry,finds out the problems existing in A incense Company and analyzes the reasons.A incense company development strategy puts forward countermeasures and suggestions.This article first introduces the concept of corporate strategy,the strategic level of corporate strategic management,and related theories of corporate strategy formulation.Then,it analyzes the development status,internal and external environment of A Incense Company,and makes SWOT for A Incense Company.analysis.In this article,we systematically analyze the strategic choice of A Incense Company,and believe that it chooses an integration strategy in its development strategy and a differentiation strategy in its competition strategy.In terms of integration strategy,we should integrate industry resources,merge and expand enterprises in the same industry,integrate industry chain resources,expand business feedback,and save company costs.In terms of differentiation strategy,starting from product differentiation and service differentiation,improving the company’s competitiveness and finally putting forward the following countermeasures and suggestions for A Incense corporate strategic safeguard measures:strengthen human resource management,strengthen marketing,and improve corporate brand influence,innovative technology research and development capabilities.It ishoped that this article will be a useful reference for A Incense company’s development strategy.