| With the continuous development of global science and technology and the promotion of industrial modernization,the new material industry will become the key factor in the development of China’s industrial modernization and economic globalization,and inject continuous power into the process of China’s sustainable development strategy.As one of the members of the new material family,precious metals,namely gold,silver and platinum group metals "platinum,palladium,rhodium,iridium,ruthenium,osmium",have the characteristics of excellent corrosion resistance,high temperature molecular stability,excellent electrical properties,high catalytic activity and so on.It has become the most widely used,unique and indispensable support materials in China’s industrial modernization development system,known as "industrial vitamin","strategic metal" and "the first high-tech metal",has become the most active and fastest-growing industry in the world’s new material industry.The development and application of new precious metal materials has been pushed to the highest point to lead the innovation and development of industrial modernization in the new era.In addition to gold and silver,the global platinum group metals reserves are only about 80000 ton,and their contents and reserves are very rare,and the spatial distribution is extremely uneven.Only southern Africa has more than 70000 ton reserves,and other countries only account for less than 1% of the total reserves.The total reserves of PGM in China is 324.1 ton,accounting for about 0.46% of the total reserves in the world,but the PGM consumption has become the first in the world as early as 2009.On the one hand,the existing platinum group metals can not meet China’s industrial modernization needs.On the other hand,the mineral platinum group metals supply is seriously insufficient,so there is a huge gap between supply and demand,which greatly depends on imports.Taking 2018 as an example,according to the data compiled by Johnson Matthey,the General Administration of Customs of China and Kunming Precious Metals Institute,the statistical data show that China’s domestic demand for PGMs is 173.1 ton,accounting for about a quarter of the world’s total.In the case of insufficient capacity,81.1% of the supply by imports.Firstly,this paper introduces the industry background and significance of the research topic,including the macro environment of the new material industry development,the precious metals new material manufacturing industry development,etc.,and makes a SWOT analysis of the domestic precious metal new material manufacturing industry,which reflects the paper research value from the theoretical research and practical significance.Through the comparative analysis of the academic schools of financial statement analysis at home and abroad,puts forward the shortcomings and personal views of various kinds of statement analysis methods,and expounds the basic theory and related concepts used in financial statement analysis.Then,taking Sino-Platinum Metals Co.,Ltd.as the research case,the leader in the domestic precious metal new material manufacturing industry,through the in-depth analysis of its various financial statements,the company’s development strength such as profitability,debt repayment,operation and growth is analyzed,and various factors such as profitability,asset turnover,capital operation are combined into one,and Du Pont is applied Through comprehensive analysis,it further shows the financial strength and development status of Sino-Platinum Metals Co.,Ltd.,points out the problems in inventory management,cash flow management and capital operation,and puts forward relevant improvement suggestions.At the end of the paper,out of the existing financial analysis perspective,with the world rapidly entering the era of knowledge economy,the share of intangible assets of company is gradually increasing.Some high-tech enterprises even rely on intangible assets as the main business,and the core driving force is unprecedented.As a result,the modern financial analysis focusing on the management of tangible assets is faced with the real value of intangible assets recognition,human resources value calculation,other important non-financial information getting,electric online real time reporting system establishing,and other than financial risks warnings shall be at a loss what to do.This paper puts forward the Countermeasures of innovating financial evaluation system,improving the effectiveness of financial analysis and expanding the scope of management personnel participating in the company,so as to provide more effective support for economic decision-making. |