Intangible Assets Value Management Of Automobile Industry

With the rapid development of science and technology,competition among enterprises has also undergone great changes.The importance of tangible assets to competition is further reduced.The importance of intangible assets gradually emerges and plays a crucial role in the development of the company.Can say,in the rapidly expanding knowledge and rapid development of science and technology and increasingly play an important role today,with the intangible assets is to master the ability to get excess profits,the car industry is no exception.However,compared with the Internet technology,biological medicine,intangible assets such as accounts for larger proportion of total assets,intangible assets value management good corporations,auto manufacturing enterprise value of intangible assets management system construction is still in its infancy.Looking at the automobile industry in our country,the market is basically joint venture or import brand automobile,such as BMW,Toyota,Volkswagen,Benz,hyundai,etc.Seventeen of the they occupy the Chinese market,and only a few independent brands of cars,only a few brands such as geely,chery,byd in support,and almost all just in the low-end market,foreign companies to use its own of automobile engines,transmission,chassis,models,also have the brand trademark aspects of core technology patents,eventually took control of the notion of joint ventures in the production and business operation,make joint venture their enterprise,thus obtained huge profits.And our country enterprise not only not for technology,but gradually the self-owned brands,trademarks,intangible assets such as human capital,market weakened or lost,the domestic car market,almost become a foreign brand enterprise manufacturing base,geely automobile as a representative of the good in recent years,domestic automobile enterprises,behind its success was largely thanks to the management of intangible assets value.Therefore,the research on the intangible assets value management of geely automobile is of great significance for the protection of intangible assets and the value added of the enterprise.Therefore,this paper studies the correlation between intangible assets and intangible assets value and the literature and relevant theoretical basis of automobile manufacturing.Second pick geely automobile as a representative of the automobile manufacturing enterprises,analyzed its intangible assets management in three aspects including the knowledge of intangible assets value,value of intangible assets such as human resources management,the management of intangible assets such as market value good experience,we found the geely automobile in attaches great importance to the development of internal research industry,use of external quality of resources integration,science and technology talent training mechanism,improve the executive governance structure,and promoting the strategic adjustment and directional promotion more successful brand effect,etc.That is worthy of reference for learning and independent brand automobile enterprises in our country.Finally,the author puts forward some Suggestions and measures on the value management of intangible assets of automobile manufacturers in China.