Study On The Application Method Of Chinese Character Symbol Element In Automobile Shape Design

Chinese characters are the most representative element in China.It is elegant and decorative,representing the aesthetic and cultural thoughts of Chinese people.As a symbol of Chinese culture,Chinese characters can depict the spiritual temperament of Chinese automobile brands,and the elements of Chinese characters symbols are often used in the morphological design of Chinese national automobile brands,adding the Chinese character symbol element to the automobile design conforms to the Chinese cultural environment,which can strengthen the brand image and bring more design inspiration to the designer at the same time.,It is obviously not a correct way to copy the form of the Chinese character in the process of applying the Chinese character symbol element to the automobile shape design,which will only destroy the aesthetic feeling of the automobile form.Therefore,the application of Chinese character symbols in automobile design needs to be reconsidered.Taking the Chinese character symbol element as the center,this paper expounds the choice mode and application principle of the Chinese character symbol element in the automobile design.At the same time,it starts from the characteristic that the symbol in semiotics is the "signifier and the signified".The application methods of signifier and signified of Chinese character symbol elements in automobile shape design are discussed respectively.At first,the paper discusses the application of Chinese character symbol element meaning in automobile form perceptual image positioning: using the Likert five-level psychological scale to evaluate the correlation degree of Chinese character,to determine the most relevant words of automobile form perceptual image.Then,according to the perceptual image positioning,the line feature,shape surface feature,proportion and size of the design object are determined,which determines the design direction for the following concrete shape design.Secondly,the paper discusses the application method of the shape of Chinese character symbol element in automobile shape design from two dimension element to three dimensional body shape.In the 2-D stage,a large number of two-dimensional design elements are obtained by using the shape grammar rules of the two-dimensional Chinese character form elements,and then used as the reference for the shape design of two-dimensional automobile shape design.In the three-dimensional stage,after the completion of the two-dimensional vehicle shape design,by adjusting it on each view,the two-dimensional vehicle shape under each view is obtained,and then the combination of the two-dimensional vehicle shape under multiple views constitutes the three-dimensional form of the vehicle.Finally,the transformation from two-dimensional Chinese character symbol element to three-dimensional automobile shape is completed.Finally,the design case of the concept car with the small seal character "Yan" as the design element is carried out through the above methods,and the case design of the concept car is completed by drawing the sketch and the effect map and establishing the three-dimensional software model.Through this study,the Chinese character symbol elements can be combined with automobile shape design from meaning to shape,and the Chinese character symbol elements can be applied to automobile shape design more comprehensively.