Research On The Competitive Strategy Of Chinese High-speed Railway Industry "Going Out" In The Background Of "The Belt And Road"

Over ten years development,Chinese high-speed railway technology has been greatly developed,and its research and development capability has been increased.Chinese high-speed railway operation mileage lead the field.At present,With the Raising and implementation ofC"Belt and Road ",Chines high-speed industry "going out"has more opportunities and improves faster.To develop Chinese high-speed railway industry technical level and to promote its "going out"competitiveness,we must seize this opportunity of"Belt and Road"and against challendes.The first part of this paper describes the research background,summarizes the research purposes and summarizes the significance of the research,The research status of domestic and foreign is summarized.The research ideas are analyzed.The research methods are summarized and the innovations and shortcomings in the study are pointed out.The second part describes the advantages,disadvantages,opportunities and challenges of Chinese high-speed railway industry"going out" under the background of " Belt and Road ".We use entropy evaluation method to compare several railway enterprises in terms of total assets,number of employees,operating income,net profit and profit margin.Through this analysis,we know Chinese high-speed railway industry international competitiveness.On the basis of the above analysis,In the following aspects we studied Chinese high-speed railway industry "going out" competitive strategy.First,Optimize the market selection strategy:Based on the current international situation,we evaluate the priority of high-speed railway construction in the belt and road area,so as to optimize the target market of Chinese high-speed rail industry " going out";Second,Upgrade industrial technolody stratedy:Upgrade industrial technolody and Build core competence;improve the international patent layout of high-speed rail technology,avoid patent risks and improve the international influence of Chinese high-speed railway standards;Strengthen personnel training and build a professional personnel team in Chinese high-speed railway enterprises.Third,optimize asset operation strategy:Chinese high-speed railway enterprises should Select the appropriate financing mode to reduce the investment risk;Through the merger and reorganization of enterprises,make enterprises bigger and stronger;establish a comprehensive budget control system,to optimize asset operation.At last,Win-win cooperation strategy Chinese high-speed railway enterprises should build an industrial alliance,so that Chinese high-speed railway enterprises could realize "Win-Win"result.