Research On Marketing Strategy Of BHMC Shen Yang HuiZhong 4S Store

The 4S car store as a mainstream form of car-sales refers to the set of vehicle sales,auto parts supply,automotive after-sales service and consumer market feedback as one of the car store.For a long time with its professional brand,higher service and quality,by consumers welcome to become the main form of China's auto sales.Although the rapid increase in the number of cars in China,but with the recent emergence of a large number of 4Scar shops,and as the fierce competition in the market environment and more relatively transparent vehicle prices,resulting in the competitiveness of the 4S car shopsmarket increasingly.In the first-tier cities,the 4S store mostly in a loss state,in the second-tier cities the 4S store business competition is also very intense.Shenyang Huizhong 4S store,as the 4S shop of Beijing Hyundai Motor brand,faced with fierce competitionfrom other brands and the same brand 4S stores.This paper analyzes the marketing strategy of Shenyang Huizhong 4S store,analyzes the internal and external marketing environment faced by Huizhong 4S Store through PEST analysis method,Porter's five factors competitiveness model and SWOT analysis method,and analyzes its own marketing environment Advantages and threats.Finally,based on its own situation and market situation,designed a detailed and specific marketing strategy.Furthermore,proposing relivent implementation and guarantee measures.