Research On The Development Strategy Of GQ

With the deepening process of global economic,the people’s living standards have been improved in China.Not only consumption capacity is increasing,but the demand for a better life is also increasing,including the automobiles.As a populous country in the world,China’s demand for automobiles is obviously large.The automobile industry has a huge market and broad development prospects.However,increasingly stringent emission standards and oil prices have block the increase of manufacturing,take more costs in it,limiting the development of such vehicles,making traditional fuel vehicles go out of favor.This means a double-edged sword for auto companies,which not only brings important strategic opportunities,but also makes many automobile enterprises face unprecedented challenges.GQ is a typical automobile enterprises in China,which started late but developed rapidly.The company has precise brand positioning and clear direction of development.At the same time,with the improvement of manufacturing capacity and the mastery of technology,GQ brand influence gradually expanded,become one of the largest car enterprises in China.It not only has a relatively leading position in China,but also in international.However,because of the technology was large but not strong,and the dried up of traditional resources and energy.GQ has to find a long-term road to sustainable development.The paper mainly using SWOT analysis method to make a systematic and comprehensive analysis of the internal and external conditions of GQ.It also puts forward some strategic implementation plans for the company,such as innovative product technology,innovative mode of production and construction of supply system.Which not only provides suggestions,but also tries to explore the concept of the development strategy of other brands of automobile enterprises.