The Research And Practice Of 3D Printed Campus Cultural Products Design In The Design Entrepreneurship Project

Campus cultural and creative products are the carrier of spreading campus cultural connotation,educational philosophy and school spirit,and they are an important form of shaping school brand influence.The development of campus cultural and creative products is conducive not only to the display of school characteristics,cultural image and educational philosophy,but also to the promotion of school values and the creation of school brand image.In recent years,with the development of the cultural industry,the campus cultural and creative industry has undergone an unprecedented development.But now,most cultural and creative products in campus are presented just in the form such as cultural shirt,notebook,bookmarks,and other stationery and campus cultural elements are attached to existing products by printing,engraving and so on.The space of product design development is relatively limited and the creative degree is insufficient.The cultural implication has not been presented well,neither have the cultural characteristics of our own school.In the new industrial technology environment,3D printing technology has provided a new personalized solution for campus cultural and creative products.3D printing technology has the characteristics of short production cycle,wide adaptability,low production cost of single physical products and high complexity for achieving modeling.These characteristics can satisfy the requirements of personalized customization and low-volume production of campus cultural and creative products.The application of 3D printing technology in campus cultural and creative products will effectively promote the development of this field.In this paper,by thinking of the design and development of campus cultural products as a start-up project,we want to explore the design methods of campus cultural product which take the 3D printing technology as the main mode of production,and then to practices.Vertically,the article will be in accordance with the thought of the implementation process of the start-up project:the market prospect and feasibility analysis →business plan→ product design →3D printing manufacturing→product marketing.Horizontally,the research is carried out according to the method of "theoretical method research and project practice" in each link.At the same time,it has strong theoretical and practical significance.The article is divided into seven chapters: the first chapter is based on the background information to discover the problems,propose the research methods and the targets.The second chapter is the market prospect and feasibility analysis of the design business project.By analyzing the current environment of design entrepreneurship,the trend of industry development and the new opportunities which bring by 3D printing technology for the development of cultural industry,to find the direction of entrepreneurial project implementation.The third chapter is the establishment of the business plan.The research will be carried out from the aspects of "market competition analysis","entrepreneurial project strategy planning","start-up financing and use" and "marketing plan".Thus a detailed plan of entrepreneurship is formed.The fourth chapter takes the campus cultural and creative product of Wuhan university of Technology as the case to begin the campus cultural product design in this start-up project.At the same time,taking campus culture of Wuhan university of Technology as the starting point and combining with humancentered product design experience,I have carried out the function and modelling design of the campus cultural and creative product.The fifth chapter is starting the design and manufacture of 3D printing and packaging for campus cultural and creative products that relying on the 3D printing laboratory which belong to the Art and Design Institute of Wuhan university of Technology.In this study,we obtained the method which concluded the model,structure and material selection of the campus cultural products are printed in 3D and practice it.The sixth chapter is the marketing plan of the campus cultural and creative products in the research practice project concluded the product promotion and sales.The results of this study will be provided the reference to entrepreneurs and researchers who want to design and develop 3D printed campus culture products.