The Research On High-speed Railway Passenger Transport Marketing Strategy Of The Shenyang Bureau Group Co.,Ltd.

With the rapid development of high-speed railway,the modes of transportation such as civil aviation and highway also take the market as the guidance and change the marketing strategy one after another.By means of good mechanism,flexible price,high-quality service and vigorous publicity,they launch a competition with railway for the market share of passenger transport.Due to the long-term monopoly of the railway,its business philosophy and management methods are more traditional,resulting in a passive state in the market competition.Despite the continuous deepening of corporate reform,Shenyang Bureau Group Co.,Ltd.has greatly improved the quality of passenger products and services,but still has to face the decline in market share and loss of passenger revenue.The marketing concept of high-speed rail passenger transportation cannot keep up with market changes,and products and services cannot meet the needs of passengers.It is an important reason for Shenyang Bureau Group Co.,Ltd.to be weak in the passenger transportation market.Faced with the severe market situation and fierce competition environment,changing the high-speed railway passenger transportation marketing strategy has become a key factor for Shenyang Bureau Group Co.,Ltd.to win the market.Based on the current situation of the high-speed railway passenger transport market of Shenyang Bureau Group Co.,Ltd.,this paper uses the relevant knowledge theory of marketing management to analyze the high-speed railway passenger transport marketing environment,re-segment the passenger transport market and select the corresponding target market.On this basis,from the four aspects of passenger transportation products,prices,distribution channels,and promotion strategies,the marketing strategy of high-speed railway passenger transportation with the characteristics of Shenyang Bureau Group Co.,Ltd.was formulated,which was the high-speed rail passenger marketing work of Shenyang Bureau Group Co.,Ltd.Provide valuable guidance and advice.