Research On Agricultural Creative Strategy

With the transformation of chinese traditional agriculture into modern agriculture,and the promotion of people's needs and the adjustment of agricultural structure,Agriculture focus on the pursuit of quality and the excellent production at the same time,but the leisure tourism,agricultural experience,change the direction of cultural creative tourism.In order to adapt to this transformation,our country put forward the creative agriculture creative agriculture.The goal of agricultural products is to add the value constructing the creative life mode of production and life,to produce innovative products to attract the attention of consumers through the concept of creativity so as to meet the needs of people,open up new consumption patterns.As Chinese agricultural resources are abundant,so it can promote the development of Creative Agriculture.But it is still in the primary stage,and how to create creative agriculture and promote the creative use of agricultural resources has become the focus of this paper.Based on the analysis of the current situation of the development of creative agriculture research at home and abroad,combined with China's agricultural and natural landscape resources,the establishment of agricultural creative strategy research in agricultural development and rural construction field.Through the literature collection,field research,case studies and other methods of creative agriculture connotation,characteristics,related basic theory of resource elements,reality formats and creative content are analyzed and summarized,and then then make the common process of agricultural development in our country and creative creative trend more clear.On this basis,put forward the future development strategy of agricultural means,start from the needs of the times,and take the reasonable target orientation as a guide,and explain the construction of creative agriculture,that is to create a distinctive theme,establish cultural characteristics,expand the depth of experience,deepen the process of products,build a platform for cooperation,overall planning and development;from the creative landscape,creative agricultural products,creative activities and specific methods to create four aspects of creative marketing ideas and creative agriculture.Finally,take an example of the Zhejiang Lin'an City,Taiyang commune,analysize commune on farm in the landscape,activities,agricultural products and agricultural marketing development characteristics,so as to provide some design skills and reliable practical reference to the development of creative agriculture in our country.