Research On The Dividend Distribution Policy Of Joyoung

As a way of dividend policy,cash dividend distribution policy refers to the distribution of company profits to shareholders in cash.Cash dividends will not only affect the interests of shareholders,but also have an impact on the company’s daily operation and future development.China’s capital market is not mature enough,and cash dividend distribution policy is short-sighted.Some companies do not combine the actual operating conditions,financial situation and future development,blindly implement the high cash dividend distribution policy,some companies are not stable in cash dividend distribution policy,high school cash dividend and cash dividend distribution policy coexist.These unsound cash dividend distribution policies lower the investor’s confidence and damage the company.The image of the industry.This paper selects the Joyoung shares as a case study,analyzes the basis of the policy of cash dividend distribution,and studies the impact of the cash dividend distribution policy,which is beneficial to the company’s rational formulation of the cash dividend distribution policy suitable for the long-term development of the company,so as to achieve a balanced development of the company’s own interests and shareholders’ interests.We should promote the construction of a harmonious and orderly capital market.This article selects the Joyoung shares as a case,studies and analyzes the Joyoung share cash dividend distribution policy,first compares the dividend and the dividend payment rate of the household electrical appliance industry and other industries,the Joyoung shares and the household electrical appliances industry,and finds that the share of the share cash dividend of the Joyoung is higher,and the cash share profit distribution policy fluctuates obviously.Then,from two aspects of financial and non financial analysis,the influence factors of the cash dividend distribution policy are analyzed: the real financial situation of Joyoung shares,the development characteristics of the mature household electrical appliance industry,the Joyoung share profit distribution plan and the strong market competitiveness all make the Joyoung share high cash dividends to a certain extent.After that,we study the effect of the dividend distribution policy of Joyoung’s shares: on the one hand,the high school can establish a good corporate image,attract the preferred investors and promote the rise of the stock price;on the other hand,the dividend distribution policy of the high school is not conducive to the tax saving of the investors,and it will also affect the demand for the investment funds of the enterprises.The difficulty of high enterprise financing,increasing the cost of financing,is not conducive to the sustainable development of the enterprise;the volatility of cash dividend distribution policy conveys the uncertain information of the future development prospects of the company,which leads to the volatility of the stock price and the interests of the small and medium shareholders.According to the in-depth analysis and discussion of the dividend distribution policy of Joyoung,in order to better promote the sustainable development of the company,the following three suggestions are put forward:(1)optimizing the ownership structure of the company;(2)standardizing the policy behavior of the company’s cash dividend distribution;(3)the balance of the cash share and profit distribution policy and the follow-up investment development Department.