Research On Optimization Marketing Strategy Of S Company's Offline Business

Since 2000,the living standards of Chinese people have increased remarkably,and the real estate industry has expanded rapidly.This has led to the rapid development of its related kitchen appliance manufacturing industry,especially large kitchen appliances.The market scale has been continuously expanded and perfected in the fierce competition.This research topic,taking S company as an example,through the in-depth systematic discussion and research of S company's offline business,using marketing-related theoretical positioning theory,4P theory as the main theory,based on the research adjustment of the fit market,analysis the macro and industry environment that the company faces,deepens its own development status and problems,and proposes response marketing strategies for these problems.And plan the corresponding implementation and guarantee for these marketing countermeasures,in order to ensure the smooth progress of marketing rectification and reform.This research topic is helpful to enlighten the enterprises of various industries in the market to set up the modern management thought of market-oriented,and to provide the corresponding reference for each industry to establish the scientific decision-making mode of environmental determination in the market,and correctly selects target markets for enterprises in various industries in the market.It provides a sample reference for expanding the scale and improving competitiveness;it helps to promote the overall national living standards and helps promote the overall national economic development.