Study On The Development Strategy Of FAW Trap Technology Co.,Ltd

With the development of the global economy,the sharing economy can release a large amount of idle resources by means of technological innovation without increasing the overall resource consumption,which can effectively promote the transformation of resource-driven economy into a service-driven economy.It is well adapted to the great trend of low carbonization,high efficiency and service in China’s economic and social development in the future.With the continuous development of China’s economy,consumers tend to be more sensitive,hierarchical and personalized for car travel,especially in terms of price,speed and comfort.How can FAW Travel Technology Co.,Ltd.be able to achieve the development advantages and win the trust and recognition of the majority of consumers in the context of the competition of “there are parade guards before it,and there are many soldiers behind it”,which is particularly important for the Study on the Development Strategy of FAW Trap Technology Co.,Ltd.FAW Group keeps pace with the development of the automobile sharing field and conforms to the trend of consumption upgrading of Chinese residents.In July 2018,FAW Travel Technology Co.,Ltd.was established,mainly engaged in time-share leasing,online booking car,speed car,special car,long-term rental and other related businesses,these business are to improve the competitiveness of the auto industry while providing consumers with more quality,more convenient and more enhanced travel services.The FAW Travel Technology Co.,Ltd.relies on FAW Group’s years of research in the fields of automobile production,R&D,sales,service and other related fields to understand the number of labors that the entire automotive industry can drive,and the coverage of the business in the shared automotive sector,providing quality services to consumers.At the same time,it has also added a certain number of jobs to the society.This paper takes FAW Travel Technology Co.,Ltd.as the research object,based on the strategic management theory,on the basis of the literature review and theoretical research analysis of the enterprise development strategy,introduces the company’s development status.Through collecting information and collating data,analyze the current operating environment and related influencing factors of FAW Travel Technology Co.,Ltd.,and analyze the environment of the company.Among them,the external environment analysis includes macro environment analysis and industrial environment analysis;macro environment analysis is mainly from the political,legal,economic,social,cultural,demographic,natural and technological factors;the industrial environment analysis is mainly combined with "Porter" The five-force model is analyzed.The internal environment includes resource and enterprise capability analysis.At last,combined with the SWOT analysis model to identify the advantages,disadvantages,opportunities and threats,the detailed analysis of the types of alternative strategies available to the company and the establishment of the company’s strategic planning objectives,that is,the enhanced strategy,the difference Supplemented by the strategy,the company will enhance the customer service perceived quality while expanding its business scope to achieve the advantages of differentiated competition and promote the company’s all-round development.Realize the rational planning of FAW Travel Technology Co.,Ltd.in the early stage of the Chinese market,and thus support the promotion and support of the company’s other travel business projects in the future,and provide development strategy research and selection for the current development status of the company and the industry competition.Through the analysis of the basic level of FAW Travel Technology Co.,Ltd.,with the selection of strategic target and the research of the process,the company is clear about its business environment and clarifies the future development direction.Therefore,it can more fully utilize its own advantages,more actively use external opportunities,timely understand its own shortcomings and threats,better avoid the losses caused by negative factors,and clarify the direction of strategic development and market positioning and creates a development platform that suits itself.