Study On Aluminum Wheel Product Brand Marketing Plan Of DK Company

Brand marketing strategy covers multi-brand strategy,single brand strategy,joint brand strategy and so on.Enterprises choose different brand strategies according to their own products and development goals.In recent years,with the rapid development of China's economic situation,people's living standards and consumption levels are constantly improving,automobiles have gradually become people's daily consumer goods,automobiles and related industries have become increasingly important.And the important role of marketing strategy in business activities has also received more and more attention and exploration.As the leading enterprise of automobile parts industry in China,DK company is also constantly looking for new marketing strategies to meet the needs and competition of the market,so as to achieve the goal of the enterprise.The market competition environment is getting worse and worse.Low-price war will make enterprises enter a vicious circle.To adopt brand marketing strategy and increase the added value of products,enterprises should choose the direction for the future.Firstly,this paper expounds the theoretical basis of brand marketing theory and marketing strategy theory,and then analyses the macro environment,micro environment,industry environment and internal environment respectively.Secondly,it chooses and locates the target market,then specifically analyses the marketing plan for the brand,and formulates the brand marketing strategy suitable for the enterprise with the marketing goal.Finally,the paper expounds the relevant guarantee of realizing brand marketing strategy..