Research On Marketing Strategy Improvement Of FAW Jiefang Qingdao Light Truck Products

Since the 21 st century,the rapid growth of the national economy has brought a substantial increase in the demand for road freight,thus promoting the growth of the demand for trucks.All trades and professions in China are facing various adjustments and reforms,and the overall trend of China's economic development is irreversible.For high-end logistics vehicles,safe,environmentally friendly and efficient logistics vehicles are the most important models in the future market,the demand of comfortable,environmentally friendly,economic and safe city high-end logistics vehicles has yet to be released.It is foreseeable that the prospect of high-end logistics vehicles in Chinese cities is very broad.The high-end light truck market is looking forward to economic development.Light trucks are gradually developing towards diversification and specialization.The choice of models for light truck users is becoming more and more rational.In such a competitive market environment,how Faw Jiefang Qingdao Light Truck products can gain a place and how to formulate effective product marketing strategy is of vital importance.In this paper,the development status of light trucks at home and abroad is analyzed by referring to relevant materials.On the basis of drawing lessons from the relevant theories of strategic management at home and abroad and previous research results,the existing marketing strategies of light trucks in Faw Jiefang Qingdao Automobile Co.,Ltd.are analyzed.this paper put forward targeted improvement suggestions for light truck product marketing of Faw Jiefang Autmobile Co.,Ltd.by using marketing management theory and analysis tools,combined with the concept of vehicle network marketing.As a FAW employee who has been working in FAW Group for nearly ten years,the author is able to make suggestions for realizing the all-round development of FAW truck products.From the bottom of my heart,this is a significant research,hoping to make a contribution to the vigorous development of Faw Jiefang truck products.