Study On The Design Of The Birds And Beasts Bronze Derivatives In The "Xiangbo" Collection

Hunan is one of the important unearthed areas of the Shang and Zhou bronze wares.The "Xiangbo" collection of Tibetan birds and beasts bronze wares reflect the regional characteristics of Hunan bronze wares,with realistic shapes,exquisite rich patterns and rich cultural connotations.Although the current "Xiangbo" has been opened for one year,the cultural derivatives industry is at a preliminary stage,aiming at the urgent need for the improvement and enrichment of the Xiangbo-derived varieties and the redesign of the bird-and-beauty bronze derivatives in the Xiangbo Museum.Sexuality,the design practice of "Xiangbo" collection of merchants and birds and beasts as cultural elements.Using field investigation method,case analysis method and literature research method to investigate and analyze the status quo of "Xiangbo" cultural derivatives including its propaganda,matching and commemorative characteristics,it is found that there is not practicality and regional cultural characteristics.Obvious,lack of development and other issues.Comparing the current situation of "Xiangbo" with the bronze derivatives of other museums in China,it is concluded that the derivative products developed by "Xiangbo" bird and beast type bronzes have not yet formed products for different consumer groups,different consumption levels and individualized designs.The development model and performance techniques also need to be enriched and improved.Using literature research method,pattern analysis method and case analysis method,the paper analyzes the cultural connotation and artistic characteristics of the Zhou and Beast-type bronzes in the "Xiangbo" collection,and concludes that its religious and ritual connotations evolved in the inheritance;The cultural characteristics of cultural integration and diversity;the combination of structural,holistic and partial attachments;and the commonality and regional characteristics,diversified and refined decorative style,cluster and conformal decoration The artistic characteristics of the technique;through the above research,establish the cultural meaning and shape file of the bird and beast type bronzes;combined with the current situation of"Xiangbo" derivatives to analyze the consumer demand and interviewers’ opinions,the design crowd is positioned:young students and fashion white-collar workers The design style is fashionable and the price is within 500 yuan.Based on the above research results,the design principles and design methods of the "Xiangbo" exhibitors’ weekly birds and beasts bronze derivatives are proposed,namely,the principles of cultural education,emotional principles,cultural connotation and modern fashion,and serial design principles;Design methods such as copying method,symbol conversion method,conformal method,situational interpretation method,and IP image transformation method.Using the above design principles and methods to guide the design practice of the "Xiangbo" collectors’ weekly birds and beasts bronze derivatives,design a set of IP visual images,and apply them to:"Rube" derivative room supplies series and Folded paper light series design.To a certain extent,it has enriched the "Xiangbo"derivative varieties,enhanced the competitiveness of the "Xiangbo" derivatives market,and provided new ideas for the dissemination of the "Xiangbo" collection of birds and beasts.