Research On The International Marketing Strategy Of M Company

As the forefront of high technology in the 21 st century,optoelectronic technology is a strategic technology for international competition.What’s more,it has become an important indicator for measuring a country’s economic development and overall national strength.On the one hand,the gap of optoelectronic technology between China and the international level is really small,and optoelectronic technology of China started almost simultaneously with the developed countries in the world.On the other hand,the general trend of economic globalization is also the inevitable choice and development direction faced by many Chinese enterprises today.In recent years,with the saturation of the domestic market,whether the domestic optoelectronic enterprises can conform or not to the trend of economic globalization,seize the opportunity of technological revolution,take the initiative to respond,and continuously improve competitiveness,is related to the future development of the company.Actively seeking overseas markets and deploying international marketing strategies have become an inevitable choice for the strategic development and survival of China’s optoelectronic enterprises.In the optoelectronic industry,enterprises are faced with the dual pressures of technological innovation and overcapacity.How to expand overseas markets and continue to develop healthily has become a breakthrough in the innovation and development of optoelectronic enterprises.This paper analyzes and summarizes the domestic market development of optoelectronics industry.Based on the international marketing theory,the PEST analysis and the SWOT analysis,it provides a theoretical basis for M optoelectronics to expand overseas markets.At the same time,it comprehensively analyzed the internal and external environment faced by optoelectronic enterprises,and put forward the ideas and measures for overseas marketing of optoelectronic enterprises.