Application Of Emotional Illustration In Packaging Design

In the packaging design,the boring layout design can not meet the spiritual needs of people’s packaging,and solving people’s emotional needs is a core issue in packaging design.As a unique art form,illustration has a variety of expression techniques,which can form a unique expression and design style.The use of illustration can make ordinary packaging more attractive to consumers.Therefore,illustrations play an important role in packaging design.In recent years,product packaging design has begun to develop towards emotional design.The innovation is to incorporate emotional illustration into packaging design,resulting in a unique visual experience and novel visual effects that can really touch people’s hearts.Emotional illustrations can connect people’s emotions to meet people’s spiritual needs,thereby increasing the added value of products and ultimately promoting the sale of goods.Based on the analysis of the application of illustration in packaging design,this paper deeply discusses the relationship between "emotional illustration" and packaging design.The article takes the emotional illustration as the starting point,and takes the Pingjiang “Juxiong” honey packaging design as the research object,and studies the design and application of the illustration in Pingjiang “Juxiong” honey packaging.The first chapter of this paper discusses the research background and significance of illustration in packaging design,research status and research methods at home and abroad.The second chapter explains in detail the definition,artistic features and functional purposes of the illustration,summarizing the role of illustration in the packaging design and its case analysis.The third chapter discusses the related theories and emotional design features of emotionalization,summarizes the role of emotional illustration in packaging design,and explores the creative principle of illustration in packaging design.On the basis of the previous literature review and theoretical analysis,the fourth chapter concludes the application principle of emotional illustration in the design of "Juxiong" honey packaging: functional principle,aesthetic principle and emotional demand principle.And explore the application of emotional illustration in the "Juxiong" honey packaging design: contrast and harmony in color,association and imagination on the theme and emotional resonance and interaction.In summary,in the current rapid development of the brand,in order to enhance the brand value,we must start from the emotional design principle,enhance the brand competitiveness,and make the product image deeply rooted in the hearts of the people.Only in this way can the consumer use the product.Feel a different emotional experience during the process.