Differentiated Packaging Design Of Muchun Brand Health Products

Packaging is an important part of the product.Packaging is not only the first impression of the product,but also an important way to express the language and emotions of the product.Nowadays,in the environment of more and more homogeneous packaging of sanitary products,how to adapt to the market and attract consumers’ attention in the first time,which puts forward higher requirements for packaging design,differential packaging design is particularly important.This graduation project is a series of Mu chun brand hygienic products that I have designed for more than a year.The design has deeply studied the differential packaging design of wooden pure brand hygienic products.From design and manufacture to marketing,I met many problems in the process.I have been solving problems along the way,and constantly thinking about differential packaging design.Through the implementation of packaging graphics,color,structure,function and other aspects,to create a differentiated brand image for consumers,through the differentiated design methods,so that users experience more emotional,temperature and more humanized products.In the graphic design,the whole series of product packaging absorbed the elements of traditional patterns and simplified the processing,so that the packaging graphics of products not only look like the beauty of traditional patterns,but also have the characteristics of modern simplicity and planarization.In the process of production,small batch production can be realized by making clever improvements in plate making and printing links.Structurally,it summarizes the problems existing in similar products before,makes corresponding thinking,highlights the characteristics of the brand,and makes the product more humane in use.In addition,some products have also made bold attempts in packaging function,trying to guide the user’s use behavior.Through this design,we have accumulated experience in the research and development of follow-up products,and also showed the existing problems of thisdifferential packaging design.At the same time,we also provided ideas and directions for the follow-up differential product packaging design.It is also hoped that this article will provide some enlightenment for colleagues to study design thinking together.