The Analysis On The Synergistic Effect Of Haier's Transnational M&A Of GE Appliances

The Chinese economy has occupied a pivotal position in the global economy.After the economic crisis,China relied on its own advantages to strive to stimulate domestic demand to expand external demand and promote the recovery of the global economy and trade.At the same time,in recent years,General Secretary Xi Jinping put forward the goal of developing an open economy,actively promoted international exchanges and cooperation under the framework of the “Belt and Road”,effectively guided and supported foreign investment,and provided Chinese enterprises to “go out” through mergers and acquisitions."Strategic opportunities.M&A is one of the important ways to quickly realize the expansion of enterprise scale and enable enterprises to obtain efficient capital movement.It is also an important means to promote the construction of a modern market economy system.The synergy effect is one of the motivations of M&A.The effect of synergy is to improve the comprehensive ability of enterprises,the solvency of enterprises,the ability of cost control,and the level of asset management.In order to implement corporate strategy development,M&A synergy is one of the most important research topics at present.This article takes Haier's acquisition of general household appliances as the research object for comprehensive analysis.Firstly,it describes the relevant research background,summarizes the relevant theories about mergers and acquisitions and synergies,analyzes the motives of mergers and acquisitions,the environmental factors and the realization ways of synergistic effects.Secondly,Through the analysis of the current situation of the home appliance industry and the future development trend of the home appliance industry,we can understand the current situation of domestic and foreign cross-border mergers and acquisitions in the home appliance industry from different angles,describe the merger and acquisition of Haier's merger and acquisition of general-purpose home appliances,and the process of mergers and acquisitions;In-depth analysis of financial,strategic and other aspects,through the data disclosed by Haier from 2013 to the third quarter of 2018,selected costcontrol ability,asset management level,profitability,growth ability,solvency,and tax-saving effect.As an indicator,market share can be used as an indicator to analyze whether mergers and acquisitions can bring about synergy and enhance Haier's comprehensive ability.Finally,the conclusions and recommendations of the study are drawn.It is concluded that Haier has produced synergies and the strength of synergies in various aspects after the merger.Degree,also pointed out Haier in the acquisition process to be desired,make recommendations to enhance the effective merger synergies,and provide reference for the future of Chinese enterprises to carry out overseas mergers and acquisitions.