Study On Financing Strategy Of HH Holding Group

Since the Reform and Opening up in 1978,China's private manufacturing enterprises have opened up their confinement and burst into vitality.They are an indispensable part of China's economy in terms of both quantity and scale,and they are the main areas for the Chinese people to start their own businesses and the main recipients of employment.It is an important source of innovation and the main source of tax revenue in China.It has played an important role in economic development,improvement of people's living standards,and progress of social civilization.However,for a long time,the development of private manufacturing enterprises has borne the greater pressure of capital shortage,and the problem of difficult financing is more prominent.At present,governments at all levels from the central to local levels,from financial supervision agencies to commercial banks across the country,have recently devoted themselves to studying and formulating a series of measures to solve financing difficulties.At present,the financing difficulties of private manufacturing enterprises are not only at the micro level,such as the irregular operation and management of private enterprises and their weak strength,but also at the macro level,such as the market economy system and the imperfect and imperfect financial system.In accordance with the basic laws of financial operation and management,it is studied systematically with scientific attitude and rigorous thinking.This article is based on the main theoretical research results related to enterprise financing at home and abroad,such as MM theory and optimal financing theory,and takes the representative of private enterprises in the field of small vehicle manufacturing: HH Holdings Group as the research object,and observes the development history and financial data of enterprises.Understand its capital structure in recent years,analyze its funding needs,study the causes of its funding difficulties,use PEST methods to further analyze the current financial environment,and use SWOT methods to study commonly used financing measures.Based on these analyses,a reasonable and feasible financing strategy is proposed for the HH Holding Group,including: making full use of endogenous financing,expanding non-mortgage-based debt financing,applying financial leasing,supply chain financing,and equity financing.We will build open market financing platforms,win government support funds,and set up their own financial companies.At last,the paper gives some rationalization suggestions fromthe point of view of government and financial institution.Through these studies and related suggestions,HH Holding Group can effectively solve financing problems and achieve rapid development of the company.