Research On Children’s Medical Electronic Product Design Based On Consumer Behavior

In recent years,along with the upsurge of wearable devices,children’s medical electronic products have the advantages of monitoring and health tracking,which cater to the needs of parents for children’s health and safety,and become an important means to achieve children’s health management,and are receiving more and more attention from the society..However,the current portable or wearable medical electronic products for children still have problems such as single product function,few types,and serious homogenization,which cannot meet the higher demands of consumers in the new era.Theoretical research related to academia is also very scarce.The reference and scope of application are relatively narrow.As the market competition becomes increasingly fierce,enterprises are forced to pay more attention to consumer behavior.How to adopt a scientific marketing strategy to stimulate consumer purchases,and what factors affect consumers’ purchasing behaviors,etc.,these have undoubtedly become problems that enterprises need to solve.Therefore,this paper proposes the design of children’s medical electronic products from the perspective of consumer behavior,constructs the influencing factors model of children’s medical electronic products purchase behavior,explores the mechanism that influences consumers’ purchasing behavior,and provides relevant theoretical basis and design for children’s medical electronic products market.Guide and develop precise marketing strategies to increase competitiveness.Based on literature review and theoretical research,this paper constructs a model of the influencing factors of children’s medical electronic products and proposes research hypotheses.Sample data were collected by questionnaire survey,and factor analysis and regression analysis models were used to analyze and verify the influencing factors of consumer purchase behavior.The research shows that the four influencing factors of consumer characteristics,product perceived value,corporate behavior and social environment have significant influence on children’s medical electronic product purchase behavior.Finally,taking the design of children’s intelligent temperature and humidity monitor as an example,the actual design and application are carried out.Based on the investigation and analysis of children’s body surface temperature and humidity,the research conclusions of the model are refined into design theory guidance,product positioning and design,product output.And the software design scheme,the design evaluation,the results can basically reach the expected goal,further verifying the feasibility and scientificity of the model.Therefore,the research results can provide a new idea for the design of children’s portable medical electronic products,and can also be used as a theoretical reference for enterprises to develop marketing strategies,with important theoretical guidance and application value.