Research On Risk Analysis Of Overseas Investment In China’s Household Appliance Manufacturing Enterprises

With the further advancement of China’s reform and opening up and the continuous development of the “One Belt,One Road” policy,overseas investment has become a key measure for Chinese enterprises to further expand their markets and break through the bottleneck of development.As we all know,overseas investment faces many uncertainties due to entering a new market.Overseas investment is divided into overseas investment infrastructure construction and overseas mergers and acquisitions.Two different investment methods face different risks,and the source of the risks has similar rules to follow.After sorting out the opinions of scholars at home and abroad,the risk analysis model is identified as risk identification,risk assessment and risk response.This paper classifies the sources of risk into political,economic,cultural,legal,M&A,and operational risks,and identifies the risks involved in overseas investment in combination with specific cases.Then,based on the theory of international investment,mergers and acquisitions synergy theory and other theories and practice,explore the model tool of risk assessment.Finally,rationalize the risk response.Use this as the main framework of the article.With the advanced technology and excellent quality,the home appliance manufacturing industry has occupied the leading position in the process of going global.Qingdao Haier,as the earliest representative of China’s home appliance manufacturing industry,has rich overseas investment experience.Qingdao Haier was chosen as the case analysis object because it has a long history of overseas investment,many projects and strong enough representativeness.This paper summarizes the process of overseas investment of Haier Group in the past 20 years,applies the risk analysis model,first identifies the existence of various risks in the overseas investment projects of enterprises,and then combines qualitative and quantitative,financial data and market reaction.Combine the comprehensive assessment method,conduct risk assessment,and finally put forward rationalization suggestions based on the inadequacies of Haier’s existing risk prevention measures.In the analysis of overseas investment risk,this paper integrates the risks of infrastructure construction and overseas mergers and acquisitions,and uses facts and data to reveal the internal links of various risks,and strives to achieve comprehensive coverage of risks.According to the logic of thinking about problems,analyzing problems and solving problems,the first chapter is the introduction and the topic meaning.The second chapter is to find the risk analysis model through literature review and theoretical analysis.The third chapter is about the whole process of Haier Group’s overseas investment.Combing,the fourth chapter comprehensively analyzes the existence and response of risk,and finally summarizes the article.